When you are starting out in fashion production one of the most important concepts to understand is MOQ. MOQ defines the entry point for manufacturing your designs. This isn’t merely a line item—it is a foundational driver of your brand’s logistics, inventory, and financial stability.
Factories establish these thresholds for sound business logic. Producing just one or two garments is often not cost effective. There are fixed costs involved like setting up machines cutting patterns and preparing materials. The fixed expenses are amortized over the total quantity. When quantities are too small, margins collapse under fixed cost pressure. MOQs help factories operate efficiently and maintain quality control across batches.
For new designers or small brands seeing a high MOQ can be discouraging. Some may set thresholds as high as 100–500 pieces per colorway. Without clear market validation, such volumes can feel excessive. There are smart tactics to navigate restrictive minimums. One strategy is to start with fewer styles but meet the MOQ for each. Instead of designing 10 different tops aim for three well thought out styles that you can confidently market.
Explore factories built for micro-production runs. Their minimums are often as low as 20–50 units per design. Expect a small premium per item. You can experiment safely and scale based on real feedback.
It is also important to think about your fabric and trim suppliers. Dye houses and print facilities impose their own volume thresholds. A 100-yard fabric minimum might force your Women's sweater factory to increase its order size. Planning ahead and coordinating with all your vendors can help you avoid unexpected surprises.
Know that MOQs are often negotiable. Don’t be afraid to ask if the MOQ can be adjusted especially if you plan to place repeat orders. Price breaks are common when you scale beyond baseline quantities. Secure a reduced first run in exchange for a guaranteed second order.
Factor in the financial and logistical burden of bulk production. Producing 200 units means you need to pay for all of them upfront and have space to store them. Confirm your go-to-market strategy before locking in inventory. Use pre orders crowdfunding or pop up shops to gauge demand before placing a large order.
MOQ is not a roadblock it is a tool. When you understand it you can use it to build a sustainable business. Prioritize alignment over convenience—find manufacturers who match your stage. As sales rise, your production minimums can evolve accordingly. Prioritize intelligent growth over rapid, unsustainable expansion.