What is attribution and why do you want it? Attribution is the act of assigning credit to the advertising source that almost all strongly influenced a conversion (e.g. app install). It is important to know where your customers are discovering your app when making future advertising selections. The Kochava attribution engine is comprehensive, authoritative and actionable. The system considers all possible elements after which separates the profitable click from the influencers in real-time. The primary components of engagement are impressions, clicks, installs and occasions. Each element has particular standards which are then weighed to separate profitable engagements from influencing engagements. Each of those engagements are eligible for iTagPro features attribution. This collected system information ranges from distinctive gadget identifiers to the IP handle of the system at the time of click or impression, ItagPro dependent upon the capabilities of the network. Kochava has thousands of unique integrations. Through the combination process, now we have established which device identifiers and parameters each community is able to passing on impression and/or click on.

The extra gadget identifiers that a network can go, the extra information is accessible to Kochava for iTagPro features reconciling clicks to installs. When no machine identifiers are provided, Kochava’s strong modeled logic is employed which depends upon IP address and gadget person agent. The integrity of a modeled match is decrease than a gadget-based mostly match, yet still results in over 90% accuracy. When multiple engagements of the same type happen, they are identified as duplicates to provide advertisers with extra insight into the character of their visitors. Kochava tracks every engagement with each advert served, which sets the stage for a complete and iTagPro features authoritative reconciliation process. Once the app is put in and launched, Kochava receives an set up ping (either from the Kochava SDK inside the app, or from the advertiser’s server by way of Server-to-Server integration). The set up ping includes system identifiers in addition to IP deal with and the person agent of the device.

The information acquired on install is then used to seek out all matching engagements primarily based on the advertiser’s settings throughout the Postback Configuration and deduplicated. For extra data on marketing campaign testing and system deduplication, refer to our Testing a Campaign assist document. The advertiser has complete control over the implementation of tracking occasions inside the app. Within the case of reconciliation, the advertiser has the power to specify which submit-install occasion(s) outline the conversion level for iTagPro features a given campaign. The lookback window for event attribution inside a reengagement campaign may be refined inside the Tracker Override Settings. If no reengagement marketing campaign exists, all events will be attributed to the supply of the acquisition, whether or not attributed or unattributed (natural). The lookback window defines how far again, from the time of set up, to consider engagements for attribution. There are different lookback window configurations for gadget and Modeled matches for iTagPro features each clicks and installs.

Legal status (The legal standing is an assumption and is not a legal conclusion. Current Assignee (The listed assignees may be inaccurate. Priority date (The priority date is an assumption and is not a legal conclusion. The application discloses a goal monitoring technique, pet gps alternative a target tracking device and digital tools, and pertains to the technical field of artificial intelligence. The method contains the following steps: a primary sub-community in the joint tracking detection community, a primary characteristic map extracted from the goal feature map, and a second characteristic map extracted from the target function map by a second sub-community in the joint tracking detection community

Edit

Pub: 23 Sep 2025 23:48 UTC

Views: 2