Their capabilities encompass:

  • Professional search optimization solutions
  • Creative web design services
  • Performance-focused digital marketing experts saudi marketing campaigns
  • Social media management
  • Messaging and planning

Recently, I observed as three rival companies spent significantly into developing their operations on a particular social media platform. Their efforts were unsuccessful as the medium turned out to be a poor fit for our market competitor evaluation.

Recently, a store owner expressed that their newsletter efforts were producing dismal outcomes with readership below 8%. After implementing the approaches I'm about to reveal, their visibility jumped to 37% and purchases grew by over two hundred percent.

Using extensive testing for a fashion retailer, we identified that emails sent between 9-11 PM significantly surpassed those sent during typical working periods, producing substantially greater readership.

I use a simple tracker to track our competitors' costs modifications on a regular basis. This recently enabled us to:

  • Identify seasonal promotion cycles
  • Notice package deal approaches
  • Understand their value positioning
  • Team members with Google and Meta certifications
  • Specialized departments (not one person doing everything)
  • Proper project management systems
  • Experience with Saudi rules and legal requirements

Last month, my friend's e-commerce store was barely surviving in search results even with offering exceptional products. After executing the methods I'm about to reveal, his unpaid visitors grew by 164% in just 60 days.

Recently, a eatery manager in Riyadh lamented that his venue wasn't showing up in Google results despite being popular by customers. This is a frequent challenge I encounter with local businesses throughout the Kingdom.

When I established my e-commerce business three years ago, I was sure that our special products would sell themselves. I ignored competitive research as superfluous – a decision that almost ruined my entire business.

  1. Regional understanding - This is ESSENTIAL and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The best digital marketing agency will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.

For a healthcare center in Jeddah, we boosted their map appearances by nearly one hundred percent by confirming their business information was completely consistent in both Arabic and English throughout all platforms.

After my costly education in what DOESN'T work, I've learned that finding the premier digital agency isn't about who has the most impressive office or the smoothest presentation. It's about outcomes, communication, and grasping the unique Saudi market.

I invest at least a substantial amount of time each week examining our competitors':

  • Online organization and user experience
  • Blog posts and posting schedule
  • Social media engagement
  • User feedback and ratings
  • Keyword approach and rankings

I suggest classifying competitors as:

  • Direct competitors (offering equivalent offerings)
  • Indirect competitors (with partial similarity)
  • Emerging disruptors (new companies with game-changing potential)

Initiate by mapping ALL your competitors – not just the well-known ones. In our research, we found that our largest threat wasn't the famous company we were tracking, but a emerging business with an novel model.

  1. Proven local success stories - Not just generic case studies, but genuine results with Saudi businesses in your specific sector. When I met with our current agency, they showed me exactly how they helped a company resembling ours grow their Riyadh customer base by 215% in eight months.
  2. Clear reporting systems - My biggest frustration with my previous agency was the smoke and mirrors around results. Now we get consistent reports that actually make sense, showing exactly what's working and what isn't.

I currently use several resources that have dramatically enhanced our competitive research:

  • SEO tools to track other companies' keyword performance
  • Social listening software to monitor competition's digital footprint
  • Site monitoring platforms to monitor changes to their websites
  • Newsletter subscription to get their campaigns

The journey to finding the top marketing partner in the Kingdom isn't simple, but getting it right will dramatically improve your business results. Just make sure you learn from my mistakes rather than making your own!

I'm running a small business meetup in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share insights over some good Saudi coffee!

During a marketing workshop in Al Khobar last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hardworking students, but professional certification and expertise matter enormously in this field.

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Pub: 09 Aug 2025 10:19 UTC

Views: 39