The global kombucha market size is projected to reach USD 10.45 billion by 2027, exhibiting a CAGR of 23.2% during the forecast period. The increasing presence of small-scale kombucha companies will redefine the contours of innovation in this market, postulates Fortune Business Insights™ in its report, titled “Kombucha Market Size, Share & COVID-19 Impact Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and Regional Forecast, 2020 – 2027”. Kombucha is a type of fermented tea and has been gaining rapid popularity worldwide as it offers the ideal alternative to alcoholic beverages. To capture the burgeoning market for this beverage, several small-scale companies have cropped up over the past few years that have been providing innovative flavors to kombucha enthusiasts. For example, Delhi-based Atmospheric Kombucha, launched in April 2018, offers completely raw and organic fermented tea infused with fruit flavors and dried herbs. Their teas are also available in unique flavors such as lavender blueberry, mango, and guava. Similarly, US-based Health-Ade was started in 2012 and is today one of the largest and the most innovative kombucha-making company in the US, offering flavors such as jalapeño-kiwi-cucumber, cloves, and chocolates. The deepening presence of these kombucha-specializing entities is opening expansion portals for this market.
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Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth
The health benefits of kombucha have been proven through several scientific studies and the growing awareness about these benefits is expected to further augment the adoption of this beverage. For example, a study by researchers from University College Cork in Ireland found that since kombucha is fermented, it contains a large amount of lactic acid bacteria that can function as a probiotic. As a result, this drink can be made part of regular diets as probiotics are known to strengthen gut health, improve digestion, and even aid in weight loss. Further, evidence gathered by researchers from the University of Toulouse in France shows that kombucha prepared from green tea can stimulate calorie-burning processes in the body, improve cholesterol levels, control blood sugar, and reduce belly fat. With consumers becoming more health conscious, especially in urban areas, the demand for this beverage is likely to spike as its visibility increases in retail stores and supermarkets around the globe.
Rising Demand for Alternative Beverages to Accelerate Market Growth in North America
North America, with market size of USD 0.97 billion in 2019, is expected to retain its leading position in the kombucha market share throughout the forecast period. The changing dynamics of the market in North America have backed by the increasing preference of drinkers in the region towards healthy beverage alternatives to regular soda and soft drink products. Europe is set to emerge as the second-largest region for this market owing to the booming popularity of probiotic drinks in major economies such as the UK and Germany. In Asia Pacific, rising disposable incomes of consumers is leading to a steady increase in the demand for unique and premium beverages.
Promotion of Novel Preparations to be the New Growth Strategy of Key Players
Recognizing the broad scope for creativity in the kombucha category, key players in the market are aggressively promoting novel preparations of this beloved drink among consumers. Additionally, companies, especially large organizations, are adopting innovative design strategies to expand the visibility of their products across supermarkets, departmental stores, and retail outlets.
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