5 Laws That Will Help The Content Marketing Funnel Industry
A Content Marketing Funnel Explained
A funnel for content marketing can let potential customers learn more about your brand, find solutions to their problems and feel confident about buying from you. Different types of content are more effective for each stage of the funnel.
At the top of the funnel Infographics, videos, and checklists attract attention, create leads, and keep customers engaged. Guides and templates that are gated work well in this stage.
Awareness
At this stage, consumers are aware of the existence of your brand. They are also aware of the solutions you offer. This is where the content is designed to educate and inform potential customers about the issues your solution solves and also the differences from competitors.
Consider the keywords that your target audience is using to search online. Keyword research can be used to determine what terms your audience uses when searching online. This will aid you in determining if your product or service is needed. This information can then be used to develop an editorial calendar and decide the types of content that be targeted at those specific terms.
Creating content for this stage of the funnel can help you build brand affinity among consumers. If your customers are more informed about your brand, they'll trust you more in your ability to solve their problems. This will result in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.
A well-planned strategy for content can assist in closing this conversion gap. For example, if you find that the vast majority of your content is targeted at gaining awareness, but not enough of it is influencing buyers towards a purchase decision, you can increase your advertising budget to target middle-funnel keywords.
Another method to increase the bottom-of-the-funnel sales conversion is by using social media. Social media platforms like Twitter and Facebook enable you to engage with your customers directly and give you the chance to showcase your commitment to customer service. This can include everything from retweeting reviews to promoting special offers.
You can also make use of existing content to draw buyers into the bottom-of-funnel like blog posts or case studies. For instance, if you write a blog post on why your product is better than one from a competitor and you want to post it on social networks and invite readers to subscribe to your email list for more information. article creator software can also encourage conversions in this stage by asking users to include your name on their social media posts once they have tried your product. This will encourage others to follow suit and spread the word about your company.
Consideration
A well-planned content strategy should include a variety of content types that capture consumers at each stage of the funnel. For instance, brand awareness campaigns might include ad content however, they should also include blogs and infographics that address common concerns and objections. This content can be further distributed via social media and email to increase organic traffic.
As consumers progress through the consideration phase they begin to search for specific features in a product which will assist them in making the purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use keyword research tools like Ubersuggest or search popular industry hashtags to find the questions your readers are asking. Create answers to these questions, and then add them to your content funnel map.
In this phase, it's important to provide an unambiguous value proposition that shows potential customers the way your product or service will solve their problems and earn them more money. The content should also emphasize your brand's uniqueness when compared to the competition.
This is a relatively simple step to measure, as consumers are making a decision whether or not to purchase. To see whether you're getting the job accomplished, look for metrics like conversion rate, number of payments and click-through rates.
As consumers reach the point of advocacy your brand is becoming increasingly important to them. They will share your content with others because they are so enthusiastic about it. This is a powerful method of growing your audience. You'll need to develop content that inspires people share it instead of only looking at engagement metrics. Utilize Sprout Social, for example to track the number of shares on social media that result from your marketing efforts with content. This will give you an accurate picture of the impact you have.
Decision Making
The majority of people are looking for information in the decision-making process that validates the purchase and provides instructions on how to use the product. At this point, they want to know that your solution solves their issue and will make their investment worthwhile. At this stage, high-quality content, such as product guides and case study videos and customer success stories are crucial. Your customers want to ask questions and receive answers from your support team. It's a great method to please your customers and inspire them to by sharing their experiences.
You're hoping that at this point the customer will turn into an advocate for your brand and will promote it to their coworkers and friends. To convert these advocates into enthusiastic customers, you'll need to provide them valuable information that will help them get the most from your product or service. Personalized newsletters videos, tutorials free trial offers and loyalty programs are great methods to achieve this.
It's time to focus on retention after your audience has transformed from leads to paying customers. Content marketing funnels tend to concentrate on revenue as the end goal. However, customers will continue to interact and engage with brands after they make purchases. This is why it's essential to redefine the funnel as a loop model rather than an unchanging structure that ends with revenue.
The standard funnels for content marketing are useful for planning your strategy however, they don't consider the complexity of the buyer's journey. Reimagining the funnel of content marketing as circular models will assist you in creating an overall strategy. By planning for each stage of the journey you'll be able develop content that will engage your audience and increase conversions. You can then use the data from these conversions to optimize your strategy and ensure that it's working. Are you ready to experience the impact that this strategy can bring to your company? Contact us today and request a free content marketing guidebook.
Retention
A content marketing funnel can be a useful tool to help brands plan and execute their strategy. It can also help them identify the gaps in their approach. If a brand has a lot of content geared towards awareness and interest but very few pieces aimed at the middle of funnel, it needs to develop content for this stage.
Utilize tools such as Ahrefs that analyze the average time spent on the page and bounce rate of each piece to determine how targeted your content is. The higher the number, the better performing your content.
It is essential to keep up-to-date the content you create to be at the top of your funnel. This will ensure that your audience is engaged and interested in your brand and its products or services. This can be done by creating new content which is focused on key words, addresses questions that your target audience is likely to search for, and highlights the latest information regarding your business or product.
When your customers enter MOFU and MOFU, they'll be seeking out more information about your product or services as well as solutions to their problems. It's also important to build trust at this stage by giving honest reviews and demonstrating your worth.
The final stage of the funnel for content marketing is when your target audience will make a purchasing decision. This is typically accomplished through restricted content that requires an email address or other form of registration in order to gain access. This content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow to follow up.
You can still influence the customer journeys through your brand, even though your sales and support teams are the primary ones responsible for customer retention. Create content that delights your customers throughout the entire process of content marketing. This could include helpful information, behind-the-scenes information, and special offers that only your customers have access to. If you can build trust with your audience, then they will become your best advocates and will help reduce the time to sell.