What is attribution and why do you want it? Attribution is the act of assigning credit to the advertising supply that most strongly influenced a conversion (e.g. app set up). You will need to know the place your customers are discovering your app when making future marketing selections. The Kochava attribution engine is complete, authoritative and actionable. The system considers all doable factors and then separates the winning click on from the influencers in actual-time. The first components of engagement are impressions, clicks, iTagPro features installs and occasions. Each aspect has specific criteria which are then weighed to separate profitable engagements from influencing engagements. Each of those engagements are eligible for attribution. This collected device information ranges from unique system identifiers to the IP address of the gadget at the time of click on or impression, dependent upon the capabilities of the community. Kochava has thousands of unique integrations. Through the integration process, we have now established which gadget identifiers and parameters every network is able to passing on impression and/or click on.
The more machine identifiers that a network can cross, the more information is accessible to Kochava for reconciling clicks to installs. When no system identifiers are provided, Kochava’s robust modeled logic is employed which depends upon IP tackle and machine consumer agent. The integrity of a modeled match is lower than a machine-based match, yet nonetheless results in over 90% accuracy. When multiple engagements of the identical kind occur, they're recognized as duplicates to offer advertisers with extra insight into the character of their site visitors. Kochava tracks every engagement with every advert served, which sets the stage for a comprehensive and authoritative reconciliation process. Once the app is put in and launched, Kochava receives an install ping (both from the Kochava SDK inside the app, or from the advertiser’s server by way of Server-to-Server integration). The set up ping includes device identifiers as well as IP address and the person agent of the system.
The information received on install is then used to find all matching engagements based on the advertiser’s settings throughout the Postback Configuration and iTagPro online deduplicated. For iTagPro smart device more data on marketing campaign testing and system deduplication, everyday tracker tool check with our Testing a Campaign help doc. The advertiser has full control over the implementation of tracking events inside the app. In the case of reconciliation, everyday tracker tool the advertiser has the ability to specify which put up-set up occasion(s) define the conversion point for a given marketing campaign. The lookback window for occasion attribution inside a reengagement campaign could be refined inside the everyday tracker tool Override Settings. If no reengagement marketing campaign exists, all occasions will probably be attributed to the source of the acquisition, whether attributed or unattributed (natural). The lookback window defines how far back, from the time of set up, to think about engagements for everyday tracker tool attribution. There are completely different lookback window configurations for gadget and Modeled matches for both clicks and installs.
Legal status (The authorized standing is an assumption and iTagPro portable isn't a legal conclusion. Current Assignee (The listed assignees could also be inaccurate. Priority date (The precedence date is an assumption and isn't a legal conclusion. The application discloses a target tracking method, a target tracking device and electronic equipment, and relates to the technical area of synthetic intelligence. The method contains the following steps: a primary sub-network in the joint tracking detection network, a first feature map extracted from the goal function map, and a second characteristic map extracted from the target characteristic map by a second sub-network in the joint tracking detection community