7 Simple Secrets To Totally Moving Your Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners develop a strategy for publishing, creation, and distribution. They are also accountable for evaluating and tracking the effectiveness of strategies.
This kind of content teaches the audience about the company's products and services. It also helps the audience to solve problems and meet their requirements.
A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in how you use it.
1. Determine Your Goals
The famous quote, usually believed to be the work of Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you plan to fail." Efficiency, structure and clear communication are necessary to transform a strategic vision into a successful content marketing engine.
The process of identifying your goals is among the most crucial steps in this process. You can begin with a high-level goal for your business or use the SMART Framework to make them more specific. It's also a good idea to review your existing content goals to make sure they are still in the context of your current strategy.
A clear understanding of your objectives will aid in monitoring how each piece of content performs. This will allow you to determine what is working and what can be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're meeting your goals overall and delivering quality content to your viewers.
2. Identify Your Audience
Knowing your audience will help you create content that's relevant, effective and engaging. This can be accomplished by conducting research to identify the characteristics of your ideal customer personas. This can be accomplished by using surveys, data analysis and other methods to gather details about your customers.
You can then apply the results of your research to determine the kinds of content that are most effective for your business. This could include anything from blog posts, social media posts, podcasts and webinars. Once you've decided the most effective formats then you can begin creating your strategy for content.
A tool for content planning can aid you in keeping track of your marketing goals and make sure that the appropriate people are working on the appropriate projects. It can also boost productivity by allowing teams to focus on what's most important and avoid distractions. CopyPress offers a free Content Analysis Report that you can utilize today.
3. Choose Your Ideal Platforms
It is crucial to tailor your content to the platform you prefer. Instagram users are looking for visually appealing images, whereas TikTok audiences enjoy trendy short-form videos. You can determine your target audience's preferred platforms through conducting market research.
A well-designed marketing content planner will take into account all the steps required to turn your ideas into a finished asset. It will provide a framework to help you achieve your goals and ensure that everyone in your team is on the same level.
Content planning tools like Monday and Kapost aid you in this. They allow you to create tasks and assign them, work together and monitor their progress through a single dashboard. There are other more sophisticated tools, like Wrike, which offer drop-down menus that include an actionable table as well as a message board and an overall project timeline. Both provide a free version, as well as more comprehensive subscriptions in case your team requires more advanced features.
4. Find Your Content Types
Whether you're a solo influencer or an enterprise marketing team, a content planner helps you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long lead-time projects, like annual or quarterly campaigns.
A good content planner can assist you in determining the types of content to produce and how to execute them. This involves determining the format of your content, for instance podcasts, blog posts, infographics or case studies, or social media releases. It should also include a timeline for when these pieces should be published and produced.
You should also be keeping track of the results of your content marketing goals such as engagement and traffic. This will enable you to analyze your results and make necessary changes. Ahrefs is a great tool to help you understand what is working and what isn't. It can also provide information about the performance of your competitors.
5. Identify Your Content objectives
If you have clear goals for your content that can help your team stay on track to achieve their goals. Whether that's increasing SEO traffic by updating blog articles or increasing customer retention by organizing webinars, having clear objectives will help you achieve your goals in marketing content.
A good content planner will help you define your objectives by laying out a well-organized workflow and allowing collaboration. It could also include tools such as images-generation software and instructions for text-to-image or social management software to make the process easier.
A content planner for marketing will assist you in identifying your key performance indicators (KPIs), and other important elements. This will allow you to monitor your content's effectiveness and make adjustments to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic, social media shares, and newsletter signups. These metrics should be monitored at all stages of the lifecycle of content, including publication and production.
6. Identify Your Resources
A successful content strategy is useless if you don't have the resources to execute it. When planning, ensure you have enough money to complete the tasks you have outlined. This may include team or salary payments, production costs for materials and web space, and paid marketing strategies.
Once you have a budget, you can begin assigning the responsibilities for each task. For instance, you could be able to assign keyword research editing, copywriting, and design to different members of your team. Alternatively, you can also make use of a tool such as Sprout to simplify the process of scheduling content across multiple platforms and channels.
You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools offered by Sprout include an image library that can simplify managing assets and reduce time when creating posts.
7. Determine your Key Performance Indicators
If you're going to spend lots of time creating content, it's important that your marketing efforts pay off. Identifying and tracking the right performance indicators will aid in assessing the effectiveness of your content and improve your performance over time.
For instance, a popular KPI for content marketers is the number of returning customers. This metric is used to determine if your content converts customers and to pinpoint areas for improvement in future campaigns.
It is also crucial to decide on the type of content you'd like create based on your objectives and your target audience. This could be posts on social media, blog articles or infographics, as well as videos. Once you've identified these different content formats, it's important to devise a plan that includes frequency and distribution methods for each. This will ensure that the right people are viewing your content at the right time.
8. Identify Your Tracking Methods
A marketing content planner is a useful tool for any company looking to improve their marketing strategy. sickseo.co.uk lets you keep track of your marketing goals as well as your audience and your resources, while also allowing you the ability to assess your strategy's effectiveness over time.
A social media content calendar can help you determine when your posts are scheduled to go live, which helps ensure that your content is posted consistently. You can also plan ahead for holidays or events that could impact your audience.
A keyword content plan is an excellent method to improve your SEO strategies. It will help you identify the best keywords to use in your content and boost your search engine rankings and visibility. It can also help you measure the effectiveness of your keyword content strategy over time.
9. Find Your Measurements
Your marketing plan should help you identify which metrics are most relevant for each piece, regardless of whether you structure your content by themes or keywords. This will help you evaluate the effectiveness of your content so that you can continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP can make it easier to manage collaboration among team members and generate reports that are useful for making decisions about future content planning.