RCA Records’ site stunned me from the beginning with editorial photos of artists that almost popped off the screen. I noted recent favorites, like Doja Cat, along with the label’s historic musicians, like Elvis and David Bowie, creating an instant connection through familiarity. As you scroll, graphics unfold to tell a more detailed story, using animated bar graphs that expand and move. This means I got no headaches while looking at the stats — they were enumerated for me in big print (with lots of colorful space around them).
No matter what industry you’re in, you can take advantage of similar features to help users easily consume information on your site. Codex Atlanticus by The Visual Agency (in collaboration with the Biblioteca Ambrosiana) is the Webby Awards 2020 winner of the best data visualization award. On this website, users can explore a collection of Leonardo da Vinci’s writings and drawings.
Its homepage clearly outlines the steps up front, which are then further explained in individual sections below. For a project management tool that promises to keep things simple, its website must lead the charge, and ClickUp's does just that. They strategically segmented the type of work they do in the nav, which sends the user out to individual pages http://weltex.pl/zaluzje-poziome/aluminiowe/ where they can plan and design their ideal roof and receive a quote. When looking at each site, it’s important to understand that these should not be seen as templates you should ask your website designer to attempt to copy. Finding these diamonds in the rough can be an incredible challenge, but it's helpful — especially if you're planning a website redesign and are unsure of where to start.
If you're working on a brand-focused website, consider using large-scale typography, high contrast colors, and a structured but dynamic text arrangement to make a lasting impression. MORAL’s website is an example of how typography can serve as the primary design element. It proves that a bold serif typeface, when paired with clean layouts and high-end imagery, can create a luxury brand experience. If you're designing for beauty, wellness, or fashion, consider letting typography lead the visual identity.
Finding the most impressive website designs to use as inspiration to create or redesign your own site is no easy task. The animation on ClickUp's homepage page draws the user's attention immediately upon arrival. This style of imagery is carried throughout the remaining sections with simple groups of content boxes directly next to each. MinRims’s one-page website scrolling experience is very enticing and creates a fantastic product presentation. It excites the viewer to click the CTA button at the end or in the sticky header. ETQ is a beautiful shoe website with a minimalist design and a quick popup that takes you directly to one of their products.
For me (who likes data visualizations), the in-depth pages are fun and do a great job of visually transmitting the findings. When you’ve got a serious and research-heavy topic, it’s easy to get bogged down with text or numbers. Vention’s report doesn’t fall into either of these traps, using varying hot colors to break up its sections and adding short paragraphs for pithy statements. What I find impressive about this site design is how it’s both filled with material and simple at the same time.
GRIDS is both a functional tool and an artistic statement, proving that structure and chaos can coexist beautifully. This is an incredible resource to use whether you’re starting from scratch or already have a solid plan in mind. If you find a designer whose work you like, you can save the design for future reference and follow their work to see other designs on their profile. One of the best ways to get inspiration is through putting yourself in new contexts, for example, by traveling somewhere you’ve never visited — whether it’s a new country or a park across town. If you do want to interact — like I did — you can see visual data representations, showing where each country ranks in the index according to income and its relationship to health inclusivity.
Roee Ben Yehuda’s portfolio has an awesome experimental navigation, with menus placed in the four corners of the page. The online store uses simple cinemagraphs—static images with subtle animations—to highlight products dynamically. Next, we have an awesome minimalist design with a clean interface that emphasizes functionality and ease of navigation. Qudrix uses ample white space to enhance readability and to focus attention on the product offerings, highlighted through high-quality images and concise text.
The modern and elegant design is enhanced by dynamic hover effects that make the site engaging and intriguing. This innovative scrolling technique is both functional and engaging, making the site easy to navigate while standing out visually. Lemonade Insurance’s website uses a clean, monochromatic design with pops of color to grab users’ attention.