Kim Pang-gon, Shin Tae-yong, Kim Sang-sik Director K’s ‘craze’ spreads across Southeast Asia
Korean coach popular after former Vietnamese coach Park Hang-seo
Korean head coaches are dominating the Southeast Asian soccer world. It is so popular that it is even called Director K craze.
It started with former Vietnamese coach Park Hang-seo.
Former coach Park left a significant mark while serving with the Vietnam adult national team and the U-23 national team from 2017 to 2023.
Vietnam, which was classified as a weak soccer country, won the 2018 ASEAN Football Confederation (AFF) Suzuki Cup under former coach Park, placed 4th in the 2018 Asian Games in Jakarta and Palembang, reached the quarterfinals of the 2019 Asian Football Confederation (AFC) Asian Cup, and finished runner-up in the 2019 King's Cup. , achieved second place in the 2022 AFF Mitsubishi Cup.
Former coach Park received a lot of love and was called 'Papa' in Vietnam, and in Korea, he was nicknamed 'Saldink' in reference to coach Guus Hiddink.
The development that Vietnam has achieved with a Korean head coach has become a model for other Southeast Asian countries.
Indonesia joined hands with coach Shin Tae-yong, who led the Korean national team at various levels, including Seongnam Ilhwa (now Seongnam FC). Coach Shin led Indonesia to the round of 16 at the 2023 AFC Asian Cup in January of this year, and caused an upset by defeating Korea and advancing to the semifinals at the 2024 AFC U-23 Asian Cup last month. Malaysia has started a new project with coach Kim Pang-gon, who served as vice president of the Korea Football Association (KFA) and chairman of the national team selection committee. At the 2023 AFC Asian Cup, Coach Kim received praise for drawing against Korea, which had a large objective power gap. Vietnam, which had bid farewell to former coach Park, again chose a Korean head coach. Vietnam dismissed the disappointing coach Philippe Trussier and appointed former Jeonbuk Hyundai coach Kim Sang-sik. He even hired former Daegu FC coach Choi Won-kwon as a head coach to assist coach Kim. The popularity of Korean soccer coaches in Southeast Asia, which started with coach Park Hang-seo, continues with coaches Shin Tae-yong, Kim Pang-gon, and Kim Sang-sik.
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