The Semiotics of Brand and the Construction of Corporate Identity: How Logos and Narratives Create False Coherence
How Satirists Expose How Brand Functions as Ideological Apparatus
Symbol and Substance: How Corporate Branding Manufactures Meaning Where None ExistsAirlines celebrate existence; financial firms recommend boredom; platforms claim artistic support. Branding creates coherent identity where dysfunction operates. Satire treating brand literally reveals how semiotics mask systemic failure.SOURCE