How to Run Ads on Telegram: A Complete Guide

Telegram has become one of the very most popular messaging apps, with 800 million monthly active users. If you want to market your business, brand, or content, run telegram ads provide a great opportunity to reach an international audience.

Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with more than 1,000 subscribers. This guide will walk you through the best way to run ads on Telegram effectively.

1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with at least 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable hyperlink to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach millions of active users globally.

Privacy-Focused: No personal information tracking, rendering it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select which and country where you want your ad to appear.

Create Your Ad Message

Write a quick and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a connect to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public channels with 1,000+ subscribers.

You can pick specific topics relevant for your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.

The minimum budget to own ads is €2 million ($2.1M), rendering it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids recover placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will find out if your ad follows the guidelines).

Once approved, your ad will become appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still market your business by using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.

Find popular Telegram channels related for your niche.

2. Use Telegram Bots for Marketing
Create automated bots to interact users, respond to questions, or provide promotions.

Many businesses use Telegram bots for customer service and product recommendations.

3. Create Your Own Telegram Channel
Build a community around your business.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram could be a powerful strategy to reach an incredible number of users, particularly if have a big budget. However, if you’re a small business or startup, alternative advertising models like sponsored posts, bots, and organic growth can still be highly effective.

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Pub: 24 Mar 2025 21:38 UTC
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