Current platform usage in Saudi Arabia:

  • Instagram: Primary for fashion brands
  • Temporary network: Remarkably successful with younger demographics
  • Twitter: Significant for announcements and community dialogue
  • TikTok: Rapidly growing notably with youth audiences
  • LinkedIn: Useful for B2B messaging

Effective content characteristics:

  • Image quality with local context
  • Short-form video content with local narration
  • Authentic peeks that personalize the brand
  • Traditional occasions acknowledgment

A few months ago, a shop network spent over 200,000 SAR in conventional advertising with disappointing returns. After transitioning just 30% of that investment to smartphone advertising, they achieved a three hundred twenty-eight percent increase in customer arrivals.

Last week, a company director complained that his online presence was burning click through the following page thousands of riyals with disappointing results. After examining his approach, I found numerous fundamental problems that are surprisingly common among Saudi businesses.

After hiring three different international agencies that failed to generate results, my organization finally partnered with a local Riyadh-based marketing firm. The difference in performance was remarkable.

Key service dimensions to evaluate for placement:

  • Personal basis of assistance
  • Anticipation of promptness
  • Physical interaction preference
  • Complete difficulty elimination expectation
  • Standing appreciation during assistance offering
  • Clearly mark which language should be used in each input field
  • Intelligently switch keyboard input based on field expectations
  • Locate field labels to the right of their corresponding inputs
  • Confirm that error notifications appear in the same language as the required input

As someone who has developed over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The special features of Arabic script and Saudi user behaviors require a completely different approach.

  • Use fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than conventional print fonts
  • Expand line height by 150-175% for enhanced readability
  • Set right-oriented text (never middle-aligned for body text)
  • Stay away from compressed Arabic fonts that compromise the distinctive letter forms
  • Shifted product visuals to the left portion, with product details and buy buttons on the right side
  • Adjusted the image carousel to advance from right to left
  • Implemented a custom Arabic font that kept legibility at various sizes

Throughout my recent project for a financial services company in Riyadh, we observed that users were consistently selecting the wrong navigation elements. Our eye-tracking showed that their focus naturally flowed from right to left, but the important navigation components were located with a left-to-right hierarchy.

For a high-end retailer, we found that visual and ephemeral platforms substantially surpassed Facebook for engagement and conversion, creating a intentional reallocation of effort that enhanced total results by 167%.

After extended periods of underwhelming outcomes despite substantial promotional expenses, their revised differentiation generated a 312% improvement in brand preference and a substantial rise in revenue.

Recently, I was consulting with a large e-commerce platform that had spent over 200,000 SAR on a stunning website that was converting poorly. The issue? They had simply translated their English site without accounting for the basic experience variations needed for Arabic users.

  • Created a numerical presentation system that accommodated both Arabic and English digits
  • Restructured charts to progress from right to left
  • Applied color-coding that matched Saudi cultural associations

A digital company completely changed their sales figures by executing a replacement approach that combined innovation with convention. This strategy increased their product interest by over one hundred forty percent.

Key prestige dimensions to consider for positioning:

  • Understated indication vs. clear exhibition
  • Social confirmation of status
  • Achievement orientation balanced with legacy acknowledgment
  • Hospitality demonstration as prestige display
  • Spiritual connection of high-end acquisition
  • Redesigned the application process to follow right-to-left cognitive patterns
  • Developed a bilingual form system with intelligent language toggling
  • Enhanced touch interfaces for one-handed Arabic input

For a international fashion brand, we implemented a differentiation strategy that truthfully resonated with traditional family values while preserving their international appeal. This approach increased their brand relevance by one hundred seventy-three percent.

Important advancement aspects to consider for positioning:

  • Functional advantages emphasis over newness
  • Social acceptability of digital embracing
  • Conventional method improvement rather than elimination
  • Ease of integration into current habits
  • Household advantages presentation
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Pub: 09 Aug 2025 09:28 UTC

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