no copies allowed, one copy allowed, etc.) as a condition for decrypting the content and making it accessible to the user. Copy protection rules imposed by encryption/decryption license. This license will include obligations concerning what copy protection rules must be followed (e.g. For example, to succeed in the marketplace DVD players needed to be compatible with the existing installed base of television sets. It must be emphasized that the purpose for distributing video on DVD is so consumers may watch and enjoy the films. Given the realities of the networked environment and the Internet, all devices and "way stations" of delivery systems must maintain content as securely as it was received and neither circumvent protections nor release content to the next device or component in the clear. Therefore, the copy protection technology adopted had to provide that DVD discs played on legitimate players would be viewable on existing television sets.

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On the computer side, DVD represented an opportunity for the personal computer to get into the home entertainment market as a playback device for movies. DVD video provides high quality video on a convenient 5-inch disc format that is resistant to wear and damage and allows for attractive consumer features, such as multiple foreign language versions. The consumer electronics industry initially resisted this approach, out of a concern that encryption would be very taxing to its devices, adding complexity and cost. Both the consumer electronics and computer industries were eager for the introduction of this new format for motion pictures. Film studios, legal practice however, were not prepared to release their movies on this new digital format without protections against unauthorized copying and distribution—particularly digital copying and distribution. As an experienced eCommerce lawyer, Richard Newman provides a distinct benefit to clients that are interested in mitigating potential liability exposure or that are facing legal challenges associated with marketing operations. Origins of CPTWG and DVD Video Copy Protection The need for a group to facilitate copy protection discussions among these three disparate industries became evident in the spring of 1996, when the trade association representing the major motion picture studios and the trade association representing the consumer electronics manufacturers presented to the computer industry a joint proposal for legislation.