collectID Evolves into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was first announced in September as a brand new app and brand for consumers. The strategic decision to completely transition into ZATAP in both consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between digital and physical realms.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to consumers and resonates with our creative approach to developing physical products. This is achieved thanks to our committed team and our partners and we're eager to see the positive impact ZATAP will have on both businesses and end-users."

Businesses Just One Tap Away From Your Customers

The business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and turns every product into an engaging storyteller, creating stronger bonds with consumers.

The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

  • Content Management System: Dynamically Add Content, Run Campaigns
  • Data & Insights: CRM to Track Product Interactions and User Engagement
  • Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
  • Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
  • Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution

ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers are just one tap away from the ZATAP Experience

ZATAP offers consumers a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product provides.

Features of Owning a ZATAP Product:

  • Digital meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience where customers have access to unique content and offers as well as rewards and utilize their services in the physical dimension (i.e. video games).
  • The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags and blockchain, provides the best level of security that is available, allowing users to verify the authenticity of their merchandise without hesitation.
  • Tickets: These products can be used to obtain an entry ticket to venues and other special events, making use of the potential of a product for exclusive access.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by bringing physical products into the digital dimension providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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Pub: 01 Feb 2024 15:23 UTC
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