In the past decade the way we consume visual media has shifted dramatically
The once cornerstone of family entertainment, television, has experienced steady drops in traditional broadcast viewership
At the same time, streaming services, social media, and on‑demand content have seized the spotlight
The pressing question is: how can brands and media companies stay relevant when the living room has lost its TV dominance?
A surprising solution comes from vending machines—particularly Internet‑of‑Things‑enabled ones
These intelligent kiosks serve as new frontiers for engagement, advertising, and content distribution, presenting a fresh approach to counter TV audience decline
Declining TV Audiences
Television ratings have been falling for years
Binge‑watching, viewer fragmentation across numerous streaming services, and the growing popularity of short‑form videos on TikTok and IOT自販機 YouTube have all eroded the traditional TV audience
Nielsen reports that live TV audiences in the United States fell by 8% between 2018 and 2022, while streaming viewership grew by over 30% during the same period
In many regions, especially among younger demographics, the majority of screen time now occurs on mobile devices or large screens outside the home
This change carries significant implications for advertisers
Brands that used to depend on prime‑time slots must now seek new methods to reach consumers, while the cost of TV advertising has increased as audiences shrink
Media firms also struggle to monetize content without the guaranteed revenue from broadcast ads
Blending physical touchpoints with digital innovation offers the solution—meet the IoT vending machine
IoT Vending Machines Explained
An IoT vending machine is a smart kiosk equipped with sensors, connectivity, and software that allows it to interact with users, deliver personalized experiences, and gather data in real time
These devices differ from traditional vending machines that just dispense snacks or drinks