Key Considerations When Designing Your Business Blog#
As you take a gander at creating a business blog, make an effort not to simply consider the graphics side of blog design, but instead think about all of the components that go together to make an effective business blog. The vital aspect to the design is that it should make certain that your business blog bolsters the business goals that you are looking to achieve with it.
Utilize your blog's "first rate property"
To make this happen, you need to guarantee that you place the components which are generally important in achieving these goals in the most prominent places. These are areas which are going to be seen frequently by your readers - generally, these "amazing property" areas on your blog will be in the header and at the highest point of the sections and, less significantly, all of the area "above the overlay" (ie. what you can see on screen without scrolling). Utilize these areas carefully when designing your blog.
What should be the core interest?
There is no single answer as to what exactly should be there, basically that it should uphold the business destinations of your blog. So if you are looking to increase memberships to a free download, course or bulletin, then make sure that the sign-up box sits prominently at the highest point of your page. Likewise if you have a special advancement or service to push or perhaps a book that you want to advertise, then make sure that there is a clear link there through to a page where you can talk more about it.
Some critical components to consider
Notwithstanding, in addition, these are the areas of blog design that I accept should carefully be taken a gander at, with a concise diagram of why that's the case:
Profile and contact details At the day's end, the goal of 95% of Business Blogs is to encourage individuals to engage in dialog with you - so make it easy for them to do as such. And while you are at it, take the opportunity to tell them a bit more about you!
Navigation and usability While you want to utilize the critical areas for the components that you particularly want to advance, you actually need to make it easy to find all the information that it contains. As a basic, use categories and archives reasonably and let the blog software accomplish the work for you.
Blogging software conventional templates The templates provided with blogging software are the basic building blocks for a blog - in many cases, a shared factor which, by its very nature, should be all things to all individuals. It supplies a good basic format but can never give you the real benefits which will genuinely differentiate you from others and allow you to advance your key business components appropriately. If you utilize a template, take the best from it but then make it your own.
RSS Subscriptions/Signups Just like an ezine membership box on a normal website (in fact, make sure you have one on your blog - they function admirably together), RSS supporters are important or even key to developing your business blog. So make it easy to buy in and give them choices, for example, specific chicklets or subscribing by email - incentives, for example, a free eBook to RSS endorsers are an added reward.
Onpage advertising It's so off putting having to wade through adverts to get at the posts and it's the presents that are going on accomplish the real work for you - if you have to include ads then keep them clearly differentiated. Ideally, except if you really need to straightforwardly adapt your blog, don't include them. You'll get all the benefits you need from the extra business your blog generates.
Make it easy to leave remarks You want to encourage dialog, so don't make it difficult for your readers to leave remarks - having to sign in or fill in a CAPTCHA just sets up additional barriers. Nonetheless, make sure that you don't allow rubbish remarks either which could damage your blog. Ah, so a lot to think about!!
Search Box It's important to include a Search facility on your site - by its very nature, a blog centers around your latest posts but is careful about storing everything that you write. It's the cumulative information that is the real value - both to your business and to your readers. So it's important that you offer readers each chance to access it and the Search work is obviously at the focal point of that.
Categories and Archives Keep the names relatively short and where possible have them contain a portion of your watchword phrases. Like the Search work, these are key ways for readers to explore what you have written in more profundity
At the day's end, making sure that you have the basics in place is critical - after all, you want it to be fruitful for you and satisfy your business destinations. So get the design right and make sure that it helps and not hinders what you want you blog to achieve.
A blog is superbly flexible, despite first appearances, so incorporate different side bars on different pages where necessary and guarantee that they help reinforce your business targets. A business blog is an apparatus (albeit an amazing one) so make the best utilization of it you can and make sure that the blog design underpins the business goals ... and not the other way around.