Should Marketers Optimize for Bing Data + Expert Tips
Like other major search engines, Bing offers a range of advanced options to help users refine their searches and get more precise results. Mobile friendliness is not as significant of a Bing ranking factor as it is for Google, but it does still matter — Bing even has its own mobile friendliness test tool. Bing considers page fit, text readability, viewport configuration, button size, and content spacing when determining a site’s appropriateness for a mobile browser. Bing recommends using Semantic Markup from Schema.org, in either JSON-LD or Microdata format.
Step 3: Gather Bing SERP data for target keywords & URLs
Bing is the engine behind search results on many other websites, including Windows, Cortana, and Yahoo Search. Bing offers a suite of webmaster tools that can assist in optimizing your website for its search engine. Monitoring the performance of your website is made easier with the help of webmaster tools. They can assist you in diagnosing and resolving issues related to your website.
Like Google, Bing considers the relevance of the content on a web page to determine whether it matches the intent of the user’s search query. If there are multiple intents possible, Bing includes some results addressing each intent to ensure users find the information they’re looking for. Bing also considers the phrases other pages use to link to your page when determining your ranking position. Google Rank of failure of any combination of blue links and rich elements is measured by how the user interacts with it. Turns out that search engines like Bing have whole page algorithms that filter the candidate sets and organize the content and organization of the SERP before displaying it to the user.
Page Length – Ambiguity & Ads
Bing’s keyword research tool shows you search appearances and trends, much like what you can get from Google, SEMrush, and other keyword research tools. Remember that conducting SEO-related work does not guarantee higher ranks or site performance, but it can increase the chances of your website being attractive to Bing’s search algorithms. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022, nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.
When compared to Google, Bing has less competition, which means that optimising your website for Bing SEO might give you an edge in ranking higher on Bing’s search results page. While this may appear to be a small percentage in comparison to Google’s 83.49 percent, Bing’s desktop search market has risen by 35.33 percent since July 2020 (6.43 percent). For example, for health topics, our algorithms will prefer documents written by professionals from well-known sources.
We work on various technologies like Magento, Shopify, Wordpress, PHP and many more. A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find. In contrast, poorly presented websites require the user to wade through introductory or unrelated material to access meaningful content. Utilize Bing Webmaster Tools to gain insights into how your site performs on Bing’s search results and make data-driven optimizations.