'Hold a Coke With Your Boobs' Is the Ice Bucket Challenge's Cleavage-Heavy Cousin
💦💦👅Klicken Sie und genießen Sie das Video.💦💦👅
One year ago, the "Ice Bucket Challenge," a drop-freezing-water-on-your-head-in-the-name-of-ALS-research campaign, transfixed the world. Anyone that was anyone participated, a Harlem Shake for do-gooders. Kate Upton did it. Conan O'Brien did it. Stephen King did it. And, if Esquire readership is any indication, everyone was thrilled to see Anne Hathaway do it. The Ice Bucket Challenge went viral. Imitators quickly followed.
Where are we in the Ice Bucket Challenge clone lifespan? Say hello to "Hold a Coke With Your Boobs," a trending hopeful that, supposedly, exists to spread awareness of breast cancer.
This content is imported from youTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
Breast cancer research is a cause worth championing. Women and men need reminders to self-examine and go in for check-ups. One can never scream loud enough when it comes to fighting the disease. Is Hold a Coke With Your Boobs the right way to spread this vital message? There are pros and cons.
Behind the seductive, YouTube-baiting campaign is Elite Talent Referral, an adult entertainment talent scouting agency. If that sends up red flags, ETR deserves a little credit: as its Facebook page makes apparent, between every video of a bosom-squeezed Coca-Cola Classic squeezed into a bosom are giant links to the Breast Cancer Research Foundation. ETR has something to gain from keeping healthy breasts alive, believe it or not.
(Update: The Breast Cancer Research Foundation reached out to Esquire to clarify that the organization does not support this campaign, does not have any additional information about it on its website, and does not plan on accepting any donations from this campaign.)
Hold a Coke With Your Boobs is picking up a little steam in Europe, where holding bottles of one's favorite carbonated drink is a pastime (nothing screams France like Perrier held between a lady's seins). That said, any cynicism towards the endeavor is fair