Backlink A backlink is a link pointing towards a website from another site. A backlink is considered valuable if it points to a high quality website. When people click on links they expect to reach a good quality website. If the link takes them to a low-quality website then it is not useful. Search engines use algorithms to determine how valuable a backlink is. There are many factors search engine companies look at when determining the value of a backlink. These include the anchor text (the words in the link), the number of pages linking to the website, the age of the domain, and the popularity of the website. i

Pub: 13 Dec 2022 08:31 UTC
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