collectID transforms into ZATAP
In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first introduced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely change to ZATAP for both its business and end-consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. We are now working to build a brand that brings joy to consumers and resonates with our unique approach to creating 'phygital' products. This has been made possible because of our dedicated team and partners, and we are looking forward to seeing the positive effects ZATAP has on the business and the end-users."
Businesses: One Tap Away from Your Customers
While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now change to operate under ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging stronger bonds with consumers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
- Content Management System: Dynamically Add Content, Run Campaigns
- Data & Insights: CRM to Track Product Interactions and User Engagement
- Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
- Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
- Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not just authenticate their products but also get absorbed in the unique stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
- Digital meets Physical: ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience in which customers have access to unique content and offers, and rewards and use their products in a digital dimension (i.e. videos games).
- The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags and blockchain, provides the best security available on the market and allows users to confirm the authenticity of their merchandise with confidence.
- Ticketing: Products may be used as an entry ticket to venues or special events, using the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. https://collectid.io/collectid-evolves-into-zatap/ is to make people happy by connecting physical products with the digital world, creating an immersive phygital experience for fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.