SEO for Online Stores using Salesforce's Commerce Cloud

Increased exposure and user engagement could be achieved via improved search engine ranking positions with the aid of Salesforce commerce SEO. Businesses may easily optimise their websites because of SFCC's well-designed structure.

If someone types in "buy whey protein powder," for example, you might redirect them to a comparable product page or your product category entirely with a personalised 404 page.
First, you should work on optimising your URLs.

The Salesforce Commerce Cloud platform enables organisations to build up effective SEO strategies that boost organic traffic, boost sales and conversions, and improve gross merchandise value. Using the service, retailers may develop a user- and SEO-friendly online store.

SFCC provides companies with memorable domain names that help them improve SEO. The program also aids firms in creating custom permalinks and notifies them of any similar URLs.

Schema markups, which help search engines in comprehending a page's content, may also be supported by SFCC.
2 - Enhance the performance of your material

eCommerce using Salesforce Search engine optimization, or SEO, is really a method of marketing utilized by online stores to increase their share of organic search traffic also to attract clients via clicks. Increased sales are created, and the return on investment rises.

E-commerce marketers and merchandisers might take usage of SFCC's extensive content optimisation choices for product, brand, and category sites. Meta tag rules may be created and managed without any further configuration and will be applied to any and all pages, products, categories, folders, and content assets. It also backs increasing your organic search rankings via using user reviews and other forms of UGC.
Three, enhance your product pages

The most powerful e-commerce systems for stores is Salesforce Commerce Cloud, originally known as Demandware. Large businesses may take use of its extensive customization options, which are unavailable on competing content management systems like Magento and Shopify.

You may even organise your XML sitemap files in many ways, such as by product, brand, or category. This directs Google's attention to the most crucial elements of your site.

<img width="419" src="https://www.kingdomofmedia.com/wp-content/uploads/2018/11/E-commerce-SEO-Services-600x327.png">
Discontinued pages should 301 redirect to relevant alternatives, such as for example related products, parent brands, or related categories. Customers will not be sent to a 404 page.
Four, improve your brand's web presence

eCommerce using Salesforce By optimising brand, category, and product pages for se's, marketers and merchandisers may increase the visibility of the material they've designed for their items. An increased organic search ranking and much more clicks from interested consumers may be achieved with the use of this material.

For pages on items that have been discontinued, for example (this needs development), you may redirect them to pages about related products, parent companies, or categories. In this method, visitors won't weary in the page's content.
Increase category page performance 5

Retailers using Salesforce Commerce Cloud (or SFCC, since it is more popularly called among seasoned e-commerce pros) have the choice of customising high-performing SEO services that boost organic traffic, sales, and GMV. In addition, it supports the development of a user-friendly and search engine-friendly site structure.

Duplicate content is a common problem for enterprise retailers with extensive product catalogues. Particularly applicable to items having several iterations, like lights. Canonical URLs that visit the main product page may help with this.
6: Enhance your product pages

Salesforce commerce (formerly known as Demandware) is a powerful e-commerce platform. Because of its superior marketing features, it is used by major retail businesses. In addition, it simplifies reporting and analytics for companies.

You should hire a skilled Salesforce commerce SEO specialist to assist you in making your website more internet search engine friendly. Making use of their assistance, you can make sure that you are following the best SEO practises for the company.

Retailers can easily establish high-performance SEO services that enhance organic traffic, sales, CTR, and gross merchandise value by using Salesforce commerce.

  1. Enhance your meta data

The Salesforce Commerce Cloud (SFCC) is an enterprise-grade platform for internet vendors that simplifies analytics for enterprises of all sizes. By upping your site's visibility in search engine results, it helps generate more visitors.

Essential to getting visitors to click on your link is a descriptive meta description of your homepage, which should be only 160 characters long.

Cluttered homepages certainly are a huge turnoff for se's. In https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/ , you need to prioritise highlighting your USP and flagship offerings.

  1. Improve your social media performance

<img width="398" src="https://www.ima-appweb.com/blog/wp-content/uploads/2020/06/ecommerce-seo-services.png">

Salesforce Commerce Cloud, or SFCC as it's abbreviated among industry insiders, is a powerful e-commerce solution. Supporting hyper-personalization, omnichannel strategy, complicated data management, and much more, it is among the most retail industry's go-to platform for major merchants.

By using SFCC's SEO tools, businesses can make comprehensive SEO service strategies that increase organic traffic, revenues, and GMV. They also allow them to create feature-rich sites which are friendly to both customers and se's.
Ten. Fine-tune YOUR RANKINGS

To experience peak performance, SEO teams need to master the complex ecosystem that is the Salesforce Commerce Cloud (previously Demandware) platform. I'm in a position to aid SEO teams in navigating this murky world and identifying new avenues for search engine optimisation. I'm here to help with all your SFCC SEO requirements, from gathering keyword information to ensuring your site is pertinent to your market. Perform first SFCC audit at no cost. Find out more by clicking here.

After adding frequently asked questions with their product pages, Roller Skate Nation observed a rise in organic search revenue.

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Pub: 29 May 2023 03:33 UTC
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