Why People are Going to Online Shopping
E-commerce is on the rise, but ever wondered why exactly your target market wants to use the internet? Despite the fact that the concept of retail stores is still very popular?
Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they frequently overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages the crooks to complete a purchase or drives the offending articles to another retailer. For example, products using a big cost often face challenging in selling online. And then there are items that people would want to get a feel of before purchasing.
But with the changing times, e-commerce has become a way of life and businesses have realized a way to suffice the decision-making needs from the customers.
1. Wide range of products to pick from
Having a web based store will give you an opportunity to get after dark shelf space issues and can include more inventory to your business.
While it might seem like a challenge to most retail business holders, the possibility of being offered many products online is one in the primary reasons for the shift to digital shopping. More and more people today seek for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells everything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are many of people who visit physical stores to check on a product, its size, quality and also other aspects. But few of them can even make the purchase from all of these stores. They tend to look for the same product online instead.
The reason being, the expectation of a competitive pricing. These clients are commonly known as bargain hunters.
If you are able to, offer competitive pricing on your products as compared with that with the physical stores. You could also decide to put several products on every range, on discount sales to draw the attention of bargain hunters.
For example, Snapdeal comes with a 'deal from the day' - when the pricing of products is considerably low when compared with what they would cost to get. This makes the shoppers think they may be bagging much, and also the sense of urgency around the deal increases the number of conversions.
3. Reviews business online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on an item or service before purchasing it.
In physical stores, it is impossible for a shopper to know what other company is saying about the products - especially with all the sales people ensuring they hear just the good. And that's one other reason, why they prefer car accessories.
Offer reviews, ratings or customer testimonials for your products and display them clearly around the product pages. The better the rating, the greater are the odds of it to market.
4. Ability to check prices
Moving derived from one of brand store to an alternative can be really tedious. On the other hand, switching sites to compare prices of products from different brands is easier. Apart from the reviews given on different internet vendors, prices are the next thing that customers seek out.
The best method of doing so is displaying an original price and also the price you are offering. It becomes easier for them to notice the difference, thus, the chances of these seeking to other retail internet vendors become a lot lesser.
For example, if you are running a winter sale, make sure you display the main price, the percentage of your offering and also the new price around the product pages. And don't forget to highlight the offer on your homepage as well.
5. Saving a lot of time
Traveling to stores that aren't close by simply because you want to pay for a certain brand, can be a put-off. That will be the reason why most customers seek to websites instead. The ability to flick through the products and purchase what you want, from wherever they're, saves them lots of time.
But what these customers generally ask for is the efficiency of delivery that an online retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within seven days of order', keep the delivery information absolutely clear. And if possible, provide them with the ability to decide on their delivery date.