Many Us Residents Prefer To Get Their Local News Online As Prefer The Television Programs

A digital environment has become a key component in how Americans find out about local events and issues in news bulletins. Today, almost as many U.S. adults say they like to acquire their local news online as prefer to do so over the tv.

Chart showing that an overwhelming tastes Americans reach least some local news online.
Specifically, when asked which pathways they prefer for local news - the telly set, the net (through either social websites or websites/apps), print or radio - nearly exactly the same part of U.S. adults say they prefer an online method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of Americans get at least some local news digitally resulting in four-in-ten (41%) accomplish that often. This breaks down about equal shares who are often local news specifically from social websites (25%) an internet-based news websites or mobile apps (26%).

At the same time Tv producers are a powerhouse source for local news, they may be still accessed primarily through the analog format of televisions; this is also true of radio news stations. Fully 76% of people who get news from local Tv producers and 81% of those who get news from the air primarily head to these providers with the traditional pathway.

But other news providers possess a substantial portion of their audience who access them online. Among those who get local news from daily newspapers, by way of example, 43% primarily access them online while 54% buy them mainly in the print format. And nearly half of people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.
Simultaneously, few Americans are fully analog or fully digital in the manner they get local news. Instead, most (68%) mix online and offline pathways, by way of example, switching on the tv screen set to view their local news station but going on the internet to read the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate that they only use digital pathways as their primary access points. Three times as many U.S. adults (21%) mainly access all providers they get news from with an analog pathway - though that is still and a clear minority.
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Pub: 07 Nov 2023 20:53 UTC
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