Many American Citizens Prefer To Receive Their Local News Online As Prefer The TV Set

Digital environment is currently an extremely important component in how Americans find out about local events and issues in news reports. Today, nearly as many U.S. adults say they prefer to have their local news through the internet as prefer to do so with the telly.

Chart showing make fish an overwhelming majority of Americans get at least some local news online.
Specifically, when asked which pathways they prefer to use for local news - the tv screen set, the web (either through social networking or websites/apps), print or radio - nearly precisely the same portion of U.S. adults say they prefer an online method (37% total, including 23% who favor news websites or apps and 15% who name social networking) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally leading to four-in-ten (41%) achieve this often. This reduces to around equal shares who often get local news specifically from social networking (25%) and online news websites or mobile phone applications (26%).

Even while Tv producers certainly are a powerhouse source for local news, they are still accessed primarily through the analog format of television sets; this is especially true of radio news stations. Fully 76% of people who get news from local Tv producers and 81% of those that get news from the air primarily visit these providers with the traditional pathway.

But other news providers have a substantial part of their audience who access them online. Among those who get local news from daily newspapers, for example, 43% primarily access them online while 54% have them mainly inside a print format. And up to 50 % of those people who get local news from newsletters or listservs (49%) do so primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.
At the same time, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix online and offline pathways, for example, switching on the tv screen set to observe their local news station but going on line to see the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate that they exclusively use digital pathways for their primary access points. 3 times as numerous U.S. adults (21%) mainly access all providers they get news from through an analog pathway - though this really is still another clear minority.
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Pub: 07 Nov 2023 20:59 UTC
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