The Secret Lives of Tumblr Teens
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That feeling when you hit a million followers, make more money than your mom, push a diet pill scheme, lose your blog, and turn 16.
When Pizza reached 100,000 followers on Tumblr, she posted a picture of a pizza box, takeout chicken wings, and an orange soda spread out on her bed: “pizza and chicken wings 2 celebrate.” One fan replied, “CONGRATULATIONS GIRL! YOU DESERVE IT!” Another: “MOTHER OF GOD 100K. ” An anonymous user was unimpressed: “you only have 100k because of ur url.” But Pizza shot that down: “uh no i had 93k before i got this url so excuse u.”
It had taken Pizza more than two years to reach this milestone. In late 2010 she had signed up for Tumblr, the then-three-year-old social network, and secured the URL IWantMyFairyTaleEnding.tumblr.com. At first, she mostly posted photos of party outfits—hipster photos, she thought. They were the kind of images you might find under the “summery” Tumblr tag: poolside drinks, sunsets, sundresses, palm trees, tiny succulents