Why People are Going to Online Shopping
E-commerce is rising, but ever thought about why exactly your audience wants to shop online? Despite the fact that the concept of retail stores continues to be very popular?
Even though businesses spend a considerable amount of time attempting to define their buyer personas and ideal customers, they often times overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a way of thinking that either encourages them to complete a purchase or drives the offending articles to another retailer. For example, products which has a big asking price often face a challenge in selling online. And then there are products which people would want to get a feel of before purchasing.
But while using changing times, e-commerce has developed into a way of life and businesses have realized a way to suffice the decision-making needs in the customers.
1. Wide range of products to decide on from
Having an internet store provides you with an opportunity to get past the shelf space issues you need to include more inventory into the business.
While it might seem like a challenge to most retail business holders, the possibility of being offered a variety of products online is one in the primary reasons behind the shift to digital shopping. More and more people today look for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an internet bookseller. But today, it sells everything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are a variety of people who visit physical stores to evaluate a product, its size, quality as well as other aspects. But very few of them actually make the purchase out there stores. They tend to ascertain the same product online instead.
The reason being, the expectation of an competitive pricing. These customers are commonly known as bargain hunters.
If you can, offer competitive pricing for your products in comparison with that on the physical stores. You could also tend to put a number of products on every range, on discount sales to draw the interest of bargain hunters.
For example, Snapdeal supplies a 'deal from the day' - when the pricing of products is considerably low when compared with what they would cost in stores. This makes the shoppers think they may be bagging a good deal, as well as the sense of urgency across the deal enhances the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of clients look for online reviews on a product or service before purchasing it.
In physical stores, it is impossible for any shopper to know what other customers are saying regarding the products - especially with all the sales people ensuring they hear outright the good. And that's another reason, why they prefer browse around these guys.
Offer reviews, ratings or customer testimonials for your products and display them clearly about the product pages. The better the rating, the bigger are the odds of it to market.
4. Ability that compares prices
Moving from brand store to an alternative can be really tedious. On the other hand, switching sites that compares prices of products from different brands is a lot easier. Apart from the reviews given on different online retailers, prices would be the next thing that customers search for.
The easiest way of doing so is displaying an authentic price and the price that you're offering. It becomes easier for them to notice the difference, thus, the chances of which seeking to other retail online retailers become a lot lesser.
For example, in case you are running a winter sale, make certain you display the original price, the percentage of your offering along with the new price on the product pages. And don't forget to highlight the offer on the homepage at the same time.
5. Saving plenty of time
Traveling to stores that are not close by even though you want to obtain a certain brand, can be quite a put-off. That will be the reason why most customers seek to internet vendors instead. The ability to read through the products and purchase what you want, from wherever they may be, saves them plenty of time.
But what these customers generally search for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within a week of order', maintain the delivery information absolutely clear. And if possible, let them have the ability to decide on their delivery date.