How to Optimize Your Local SEO Efforts as a Tradesman in 2023

As a tradesman, one of the best ways to ensure a steady stream of work is to make sure your business is visible to potential customers in your local area. And while there are many ways to market your business, one of the most effective (and cost-efficient) is through local SEO.

Local SEO is the process of optimizing your online presence - through your website, social media profiles, and online directories - to make it easier for potential customers in your area to find and contact your business.

Not sure where to start? Don't worry, we've got you covered. Here are 7 local SEO strategies that every tradesman should be using in 2023:

Start with Your Website

Your website is the foundation of all your other local SEO efforts, so it's important to get it right. A mobile-friendly, quick-loading and intuitive website is a must. Include clear calls-to-action (like your phone number and address) on every page, and create dedicated pages for each of the services you offer.

Activate & Improve Your Google My Business Listing

Google My Business (GMB) is a free listing that appears on Google Maps and in the Local Pack - the section of Google search results that displays three local businesses matching the searcher's query. To ensure your GMB listing is optimized, claim it if you haven't already, add photos and videos, encourage reviews, and regularly update your hours and contact information.

Add Your Business to Online Directories

In addition to GMB, there are dozens of other online directories where you can list your business - like Yelp, Angie's List, HomeAdvisor, Thumbtack, etc. While claiming these listings can be time-consuming, it's well worth the effort as they can help improve both your website's visibility and search ranking.

Publish High-Quality Content Regularly

Another great way to improve your website's visibility and ranking is by regularly publishing high-quality content related to your industry. If you're not a wordsmith yourself, consider hiring a freelance writer or content marketing agency to help you create blog posts, infographics, eBooks, whitepapers, etc. that you can then share across your social media channels and on other websites (with a link back to your site).

With the rise of digital assistants like Siri & Alexa, more and more people are using voice search to find local businesses like yours. So it's important to optimize your website for voice search by including long-tail keywords (phrases rather than just single keywords), natural language sentences & questions, and schema markup (HTML coding that makes the content on your website easier for search engines to interpret).

Leverage Social Media

Social media is a great way to connect with potential customers in your area and promote your business - especially if you're active in relevant Facebook groups or use Instagram hashtags related to your location. Make sure all of your social media profiles are up-to-date and include links back to your website so people can easily find more information about your business.

Monitor & Respond to Reviews

Finally, one of the most important things you can do for your local SEO efforts is monitor & respond to reviews - both positive and negative ones. These days potential customers are much more likely to trust an online review than they are a traditional ad or even a word-of-mouth recommendation from someone they know - so you must take control of what people are saying about you online. The best way to do this is by setting up Google Alerts for mention of your business name or key personnel so you can quickly address any negative reviews that pop up.

Conclusion

Local SEO is essential for any tradesman who wants to be visible online and attract new customers in their area. By following these seven simple strategies - from optimizing their website to monitoring their online reviews - tradies can ensure their business stands out from the competition in 2023 and beyond.

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Pub: 01 Mar 2023 02:30 UTC
Edit: 01 Mar 2023 02:32 UTC
Views: 213