Why PPC Is So Popular

<p> https://adcelerate.co.nz/services/digital-marketing-auckland/ advertising, or PPC for short, was once considered a “lesser” form of digital marketing. While there are plenty of benefits to PPC, not all businesses are able to benefit from it. That's because for PPC to work, you need a steady stream of traffic coming in to your website. If you're wondering how to get visitors to your site, read on.</p>
<h2>What Is PPC?</h2>
<p>Put simply, PPC is paying for each click on your ads (pay per click). When a user clicks on your ad, you pay the advertising network (e.g., Google, Bing, or Facebook) according to a pre-determined pricing schedule. You can even configure PPC ad campaigns so you pay only when a user performs a desired action (e.g., makes a purchase, visits a specific page, or clicks a link).</p>
<h2>Why Should You Try PPC?</h2>
<p>Even though PPC is a newer form of digital marketing, it's proven itself to be one of the more effective methods of attracting and retaining customers. Here are some reasons why.</p>
<h2>1. It Requires Fewer Upfront Financial Investments.</h2>
<p>One of the things holding back traditional online marketing and search engine optimization (SEO) is the initial financial investment. With PPC, you don't need to have highly optimized, pricey landing pages, complicated keyword research, or extensive testing to see which ads perform the best. You just have to determine how much you're willing to spend on ads and set up a campaign on one of the popular platforms like Google AdWords or Bing Ads. From there, you can simply sit back and watch the money roll in. In fact, you can even analyze your campaigns using tools provided by the platform providers.</p>
<h2>2. It Provides Excellent Return On Investment.</h2>
<p>One of the main reasons why PPC has become so popular is because it offers such excellent return on investment. When you compare PPC to other forms of online advertising such as SEO or social media, the payoffs are instantly apparent. With PPC, you're not wasting your time and money on overheads such as website design, development, or content creation. All you need is a small budget and some computer expertise to set up your campaign and begin making money. In this sense, PPC appeals to businesses of all sizes, not just those with large marketing budgets.</p>
<h2>3. It Allows for More Flexibility.</h2>
<p>One of the biggest benefits of PPC is that it gives you the flexibility to market to the right audience at the right time. To achieve this, you can target specific keywords, adapt your ads to different devices (e.g., mobile phones or tablets), and change the location of your ad campaigns (i.e., city, country, or both). If you're running an eCommerce store, you can take advantage of the fact that people are usually searching for products while on mobile phones or tablets. By displaying ads on mobile devices, you can target users who are searching for your products while on the go.</p>
<h2>4. It Helps Established Brands Expand Into New Geographic Locations.</h2>
<p>If you're an established brand with a solid presence in one geographic location, you can expand into new markets with relative ease. For example, if you're based in the United States and decide you want to enter the Canadian market, all you have to do is set up a PPC campaign in Canada and begin promoting your brands and products. When people in Canada click on your ad, you'll pay the Canadian advertising network according to the same pre-determined pricing schedule.</p>
<h2>5. It Provides An In-House Research Department.</h2>
<p>Another distinct advantage of PPC is that it provides an in-house research department. Even large businesses typically have a separate department devoted to gaining a full understanding of their target audience and converting that audience into paying customers. Having an in-house research department helps you identify new opportunities for growth and profit as well as resolve any advertising challenges you might be facing.</p>
<p>6. It Forces You To Be Creative.</p>
<p>To attract customers and retain them, you must be creative and adaptive. With PPC, you have to constantly be thinking of new ways to attract customers and create value. For example, if you're running a hotel chain and decide you want to try something different this year to attract guests, you can set up a PPC campaign targeting car enthusiasts and get paid when they click your ads. In this case, you're not only targeting potential travelers but also someone who is likely to be familiar with your brand. Being creative with your PPC campaign ideas can open up a world of marketing opportunities.</p>
<h2>7. It Works Regardless Of The Industry.</h2>
<p>Last but not least, let's not forget about its universality. PPC works regardless of the industry. You don't need to be in the travel industry to get some form of hotel or car-related PPC advertising working for you. In the same way, you don't need to be in the real estate or financial services industry to benefit from a restaurant or food-related PPC campaign. All you need is some products or services to promote and a healthy dose of imagination.</p>
<p>As you can see, PPC is a very versatile form of advertising. Not only does it allow for businesses of all sizes to have a voice in the digital sphere, but it also provides a wealth of opportunities for marketers to grow their business.</p>
<p>In conclusion, PPC is a form of digital marketing that doesn't require a lot of upfront investment. Not only does it provide excellent return on investment, but with Google, Bing, and Facebook all offering free platforms and marketing tools, the barriers to entry are practically nonexistent. For these reasons alone, PPC is a form of digital marketing that every business should be considering.</p>

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Pub: 09 Feb 2023 11:25 UTC
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