E-Commerce - The Rise of E-Commerce
Why Are Online Marketplaces Popular?
E-commerce has risen dramatically over the past decade, especially since the Covid-19 pandemic. Now, more than ever, consumers are seeking safe and secure ways to purchase goods online. After being restricted to one's home for so long, going online gives shoppers the ability to discover a larger range of products and compare prices without having to leave their homes.
But as shoppers become more accustomed to conducting business online, established brick-and-mortar retailers are working hard to ensure that their shops are equipped to serve their customers through online channels such as Amazon and Ebay.
The Rise Of Online Marketplaces For Consumers
To remain competitive, retailers need to provide consumers with a safe and convenient way to purchase their products, and the fastest way to do so is through online marketplaces. Simply compare the options of various online stores and you'll see why most big-name brands prefer to operate from online marketplaces rather than one-off websites.
These platforms, which operate under the banner of a marketplaces, are where traders gather to buy and sell products. While the first online marketplaces were established in response to Covid-19 restrictions, they now exist for all sorts of different reasons.
Retailers looking to purchase in bulk can use online marketplaces to discover the best prices possible. Smaller businesses can use online marketplaces to connect with customers interested in their products, and big-name brands can use these platforms to promote and sell their goods.
How Is smm Different From Other Panel Providers?
Unlike many other internet marketing companies that offer “SMM Panel” services, we at SMM specialize in providing Marketing and Sales Funnels for Small and Medium-sized businesses (SMBs and MSSBs).
The primary differentiator between our service and others is our holistic approach to growing a business online. When you work with us, we don't just setup a landing page or an e-commerce store. We create a fully-functioning digital marketing and sales platform tailored to your needs.
Our goal is to build a relationship with you, the business owner, and determine your needs and goals, as well as how we can best support you in growing your business.
For many businesses, creating a website and getting products online is enough. However, if your goal is to grow your business, you'll want to look into establishing an e-commerce store, Amazon Store, or dropping your product into a third-party marketplace.
But if you're seeking an entirely free option, you can always try our simple free hosting option, which allows you to create and administer your own website.
What Are The Most Popular Marketing Platforms/Mediums?
Since we mentioned retailers above, let's take a moment to examine some of the most popular platforms and mediums for marketing.
If you've been paying attention to the news, you'll know that nearly all forms of traditional marketing, including TV, radio, and magazine advertisements, have largely shifted online. If you're seeking to grow your business using traditional methods, you'll want to consider exploring platforms designed for online marketing.
YouTube
Let's face it, everyone needs a hobby and many people have turned to YouTube to fulfill that need. With billions of videos being uploaded to YouTube each year, it's an incredible source of marketing inspiration. And not just for consumers. Brands, musicians, and comedians can all use YouTube to gain credibility and discoverability.
As the number of individuals using YouTube to discover, learn, and grow continues to grow, so does the need for effective marketing strategies. That's why nearly every major brand and organization has jumped on the opportunity and established themselves on YouTube.
When it comes to social media, Facebook reigns supreme. While many seek to use the platform for personal gain, you can use Facebook to spread awareness of your brand, engage with customers, and grow your business.
Over 1.73 billion people use Facebook daily, making it the most popular social media platform. If you've got a business page on Facebook, you'll want to start using the platform strategically to grow your business.
One of the major benefits of having a business page on Facebook is that you can engage with potential customers through posting quotes, photos, and videos.
Instagram is another immensely popular social media platform, used by 1.7 billion daily users. Similar to TikTok, Instagram allows users to share short videos that encourage engagement and interaction.
While many use Instagram for fun and entertainment, you can use the platform to grow and establish your business. Post regularly to gain credibility with your audience, and be sure to engage with followers with relevant content.
By establishing a business account on these platforms, you can gain access to tools and platforms that can help you engage with potential customers, allow you to track the performance of your marketing efforts, and provide you with valuable insights into how your audience is interacting with your content.
With nearly 500 million active monthly users, it's no surprise that Twitter is one of the most popular social media platforms. If you're seeking to grow your business on social media, you'll want to consider creating a Twitter account for your brand.
And why not? Twitter allows you to engage with customers via tweets, which typically range from 140 characters to a few sentences.
But that's not all there is to Twitter. If you have a business account on the platform, you can also integrate your company's social media handles (such as Facebook, Instagram, and YouTube) into your tweets, increasing the exposure of your content.
With nearly every major social network opening up their own direct-to-consumer services, brands have more options than ever when it comes to connecting with customers. While many choose to use platforms like Instagram and YouTube to grow their businesses, others prefer to stay on familiar territory and build their audience on Twitter.
LinkedIn is the largest professional social network, with over 500 million monthly active users. If you're seeking to build a business persona and connect with influential people, LinkedIn is one place to do so.
As the name would suggest, LinkedIn allows users to connect with professionals, including other business owners, executives, and marketers who can help them grow their business. Established brands use LinkedIn to discover and hire skilled employees, as well as to stay informed of the latest trends and technologies.
You can establish a business profile on LinkedIn, listing your main responsibilities and professional skills. Be sure to add value to your profile by regularly updating it with new content.
Snapchat
Last but not least, let's not forget about Snapchat. While many use this platform to share funny videos and snap a selfie with a cute cat or dog, you can use it to your advantage. Since the main purpose of Snapchat is to share content with your audience, you'll want to make sure that you include a link to your website or blog in your stories.
This way, you'll be able to drive traffic back to your website, increasing the conversion rate of your visitors.
If you've got the talent and a brand that people want to hear from, you can't afford to not share your story on Snapchat. Just remember: If you're seeking to gain credibility, you'll want to tell your story in a way that builds trust.
Whether you want to grow your business for fun or profit, there are plenty of platforms where you can establish yourself. With the right content, a quality website, and some old-fashioned grassroots marketing, you can definitely grow your business using the internet.