How to Purchase Telegram Advertising: A Complete Guide for 2025
Telegram has become one of the extremely dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, it's also a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to advertise your brand, product, or service to Telegram’s vast user base, here’s everything you should know about the best way to telegram ads pricing.
🔹 Types of Advertising on Telegram
There are two main methods to advertise on Telegram:
Official Telegram Sponsored Messages
Unofficial (organic) promotions through influencer partnerships, channels, and bots
✅ 1. Buying Official Telegram Sponsored Messages
Telegram's official advertising system — called Sponsored Messages — enables you to publish short ads in large public channels (1,000+ subscribers). These ads are:
Text-only
Displayed towards the bottom of channel posts
Contextual (according to channel topic)
Shown to everyone users from the channel
Not based on personal data or user profiling
🔸 How to Purchase Sponsored Messages
To buy official ads:
Step 1: Visit the Telegram Ad Platform
Go on the official Telegram Ads portal:
👉 promote.telegram.org
Step 2: Create an Account
Log in making use of your Telegram account.
Accept the platform’s ad guidelines and terms.
Step 3: Fund Your Account
Add funds using accepted payment methods (including crypto in some regions).
Minimum deposit may vary based on location and campaign goals.
Step 4: Create Your Campaign
Choose your target language and channel topics.
Write your ad text (usually 160 characters max).
Define a click-through link (if applicable).
Step 5: Set Budget and Schedule
Choose your bid amount (cost per 1,000 impressions – CPM).
Set campaign start/end dates and daily limits.
Step 6: Submit for Review
Telegram will review your ad.
Once approved, it is live in relevant public channels.
🔸 Key Notes:
Telegram does not allow ads in private groups or personal chats.
Ads will not appear for Telegram Premium users.
All ads are at the mercy of content policies.
✅ 2. Buying Ads Through Channel Partnerships
Outside of the official system, Telegram advertising can be achieved through partnerships with channel owners and influencers. This is a popular selection for crypto projects, startups, entertainment channels, and digital services.
🔸 How It Works:
Find relevant Telegram channels in your niche.
Contact the channel admins directly.
Negotiate pricing for:
Post mentions
Pinned messages
Banner placements
Giveaways or sponsored content
🔸 Where to Find Channels:
Use tools like TGStat, Telemetr, or Combot to find high-engagement channels.
Telegram search or Reddit/Telegram marketing forums may also help you see partners.
🔸 Example Pricing:
$10–$50 per post for small channels (1K–10K subscribers)
$100–$1,000+ per post for large niche channels (50K+)
Prices be determined by niche, region, and engagement rate
✅ 3. Advertising Through Telegram Bots or Mini Apps
You may also build or sponsor interactive bots or Mini Apps inside Telegram:
Create a branded bot with automated messages and features
Use Mini Apps to promote services like bookings, shopping, or tools
Pay bot developers to feature your offer of their projects
This strategy is more technical but offers high customization and interaction.
✅ Tips for Telegram Advertising Success
🎯 Target the right audience: Choose relevant channels for your niche
🧠 Keep messages simple and easy clear: Telegram users prefer direct value
🔍 Track performance: Use UTM links or shorteners to monitor clicks and conversions
🧾 Comply with Telegram’s rules: Avoid spam, scams, or misleading offers
💬 Engage with the neighborhood: Be available for questions and support in real time
Purchasing Telegram advertising is a great way to reach engaged, privacy-conscious audiences — especially in industries like tech, crypto, education, and digital products. Whether you go through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the main element to success is apparent targeting, authentic messaging, and consistency.