Why Marketing Content Is Your Next Big Obsession
Marketing Content Examples For B2B Businesses
The best marketing content is emotionally charged. It gives new ideas and perspectives to help people tackle problems.
The best marketing content is engaging, whether it's an eye-catching video or a meticulous white paper. It adds value to its viewers and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.
Blog Posts
Blog posts are a good method for businesses to share their thoughts, experiences and stories. They can be about any topic or query and are typically educational in the sense that they are educational in. They can contain audio, video, polls or images to make the content more interesting. This can improve the on-page SEO (search engine optimization).
Writing blog posts of high-quality starts with conducting market research to uncover and confirm a few essential facts about your readers. Once you have a good knowledge of your target audience and your target audience, you can begin brainstorming ideas and writing.
Common kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. Making these kinds of blog posts will ensure that your site is full of variety and provides the value that your customers expect to find when they visit.
A how-to blog post is a good example. It can help your readers learn new techniques and assist them in solving a problem. This makes it a crucial piece of content for marketing that keeps your readers engaged. A"curated" list is a kind of blog post that makes use of various real-world examples to demonstrate a certain point. This kind of post can be used to market a brand and increase credibility.
Case Studies
Case studies may not be as thrilling as a viral article, however, they're still one of the most powerful marketing tools you can come up with. They are great for showcasing the expertise of your company and establishing trust with potential customers. A good case study helps your audience solve a particular problem by demonstrating how the product or service helped a prior customer resolve the same issue.
You can employ different formats for your content to make your case studies more interesting such as infographics and videos. But be careful not to transform them into ads, since it will undermine the credibility of your brand. Instead, focus on creating a valuable resource that will motivate and inspire your readers.
You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This builds trust and makes your site more credible. UGC is most efficient when it is supported by data.
White Papers
White papers, unlike blogs and feature articles are usually longer and provide more research and information. B2B companies use them to show their thought leadership or provide a unique viewpoint to help readers make purchasing decisions, gain knowledge about an industry, or resolve business issues.
Because of their extensive amount of in-depth content, they are a great method of establishing trust with casual readers and establishing companies as a trusted source of knowledge. They can also help potential customers move through the sales funnel.
White papers come in many types but they are the most effective when they are tailored for specific groups. Everything from the tone to the distribution strategy should be crafted to the reader you want to attract.
White papers usually share research findings, but it's easy for them to be a bit too much in the realm of theories without offering readers practical examples. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers engaged. best content marketing tool are also increasingly using interactive designs. They allow readers to filter charts and tables to focus on the information they are looking for and make it easier for them to comprehend the information at a high level and traverse the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also an excellent method of marketing in a lively and interactive manner. They are excellent for capturing the attention of your audience and presenting complex concepts.
Instructional videos, tutorials, and demonstrations are a few of the most popular types of video. These videos are meant to inform your customers about your products and enhance their loyalty.
These videos are an excellent way to showcase your expertise in your field and can be used on social media, as blog posts, or as an element of a sales presentation. They can be a fantastic way to connect with your customers, particularly if they are relevant to current events or cultural trends.
You can use testimonials to build confidence in your brand and inspire new customers to sign up. You can ask your existing customers to share their experiences with your brand, or hop onto Reddit and host an AMA (Ask Me Anything) session. You can also create screen share videos or how-to videos titled around specific pain points. If you own an e-commerce solution that assists small to mid-sized businesses run their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials are a different type of social proof that makes people believe in a brand. These can be used in video or text format, and are a great way to boost sales and boost the image of a company online.
Testimonial marketing content works well because it focuses on the unique requirements of each customer and how the product or service solved those problems. It also helps establish credibility for the business because it shows that other people have already tried the product and found it beneficial.
If you choose to use testimonials, be sure you include a name, title and company in order to improve their credibility. Make the testimonials as personalized as you can by adding a face. This will also help to create a bond between the customer and the brand.
While some businesses choose to have separate testimonials pages however, you can also incorporate them into other pages on your website. For example the case where a testimonial refers to an item you can show it on the relevant product or checkout page. This will keep the testimonials section from getting visited less than other pages, but still offering the same social evidence.
Interactive Landing Pages
Utilizing interactive elements on landing pages boosts the engagement of visitors on average. This type of content will aid you in achieving your goal of converting website visitors into leads. Rather than being a static website with the usual sign-up form and other content, interactive pages can provide an experience that delights your audience.
In this interactive landing page for Mooala dairy-free milk, the brand uses an engaging approach to explain the benefits of its product while keeping the user interested. The landing page also features an easy form with several options to sign up, reducing the conversion path even further.
Another example of an interactive landing page is this one by TransferWise which is a money transfer service. The first screen uses real-life examples and social proof to convince potential customers that the service will be worth the cost. The second screen allows customers to fill out a simple form to get more information about the way the product works.
For B2B marketers with high-ticket products landing pages provide an opportunity to build a list of leads. You can offer a no-cost eBook, webinar, free trial or other content to lure your audience to sign up for their contact information.
Headache Trackers
At the consideration stage, which is when a client has identified their issue and is looking for solutions, content should educate consumers about headache triggers and solutions. Infographics that give information on the causes of headaches or white papers that offer proprietary research on headache remedies are a few examples. White papers often require users to supply their email address to gain access. This helps build confidence and credibility for the brand with prospective customers. Minen says that headache trackers, which allow users to monitor their levels of stress and food intake, can be beneficial during the research stage. But, users should be careful about drawing conclusions based on the data from the tracking system, she advises. It may not be the true representation of their triggers for headaches.