Samana Developers & Elie Saab Maison Partner for Maldives Luxury Project

This famous fashion house is entering a bold phase of global expansion and lifestyle integration under the visionary leadership of Elie Saab Jr. This collaboration between the brand and the Saudi Arabia General Entertainment Authority for Riyadh Season 2024 is indeed one such interesting collaboration between the two worlds that is expected to culminate in a unique exclusive Fall 2025 collection.

In a second direction of growth for the fragrance line, Gloria Abuabara-Al Otaibi, Senior Director of Give Back Beauty, noted the launch of “Elixir Love,” a fragrance that continues to reflect the brand's elegance. Other initiatives include six planned collections each year for the new accessories divisions being piloted under artistic director Marina Raphael.

This marks the first step into a very exciting future for Elie Saab: transitioning from an haute couture powerhouse into a full-fledged lifestyle brand, courtesy of bold visions from Elie Saab Jr. and commitment to good innovation across the fields of fashion, fragrance, and design.

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Pub: 04 Apr 2025 07:15 UTC

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