If you sell products on Amazon, you’ve probably wondered how to collect customer emails legally and effectively. After all, having a way to connect with your customers outside of Amazon can help you build stronger relationships and grow your business. But Amazon is pretty strict about sharing customer information—so how do you go about it the right way?

Amazon doesn’t directly give you customer email addresses. In fact, it masks them to protect buyers’ privacy, which means you can’t just download a list of emails. However, there are still smart and legal ways to build an email list. Keep reading for https://importsend.io.

One of the most effective ways is by using product inserts. These are small cards you include inside your packaging. You can thank the customer for their purchase and invite them to join your mailing list. For example, you can offer something helpful like a free guide, a product care manual, or access to useful tips—things that add value. Always make sure you’re not asking for a review in exchange for anything, as that’s against Amazon’s rules.

Creating a landing page is another useful step. You can put a link on your insert card that sends people to a simple website where they can sign up with their email. Make sure the page explains what they’re signing up for and that you’re collecting their email with their consent.

You can also build an email list through social media. Encourage your customers to follow your pages where you offer updates, tips, and extra content. From there, you can direct followers to your sign-up page. Just remember—never add anyone to your email list without clear permission.

Lastly, using Amazon’s ""Brand Registry"" and tools like “Amazon Customer Engagement” (for brand-registered sellers) can help you connect with repeat customers through Amazon’s system. While these communications still go through Amazon’s messaging tool, they’re another way to encourage legitimate sign-ups to your email list.

Always respect privacy laws like GDPR and CAN-SPAM, and give people a clear option to unsubscribe. Being honest and respectful goes a long way—and it builds trust with your customers. Over time, your list will grow with people who truly care about your products, which is far more valuable than a random collection of emails.

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Pub: 02 Oct 2025 15:51 UTC

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