Data-backed insights on highlighted bit optimization

Around one-fifth of all keywords set off a highlighted bit

99 percent of all featured bits tend to appear within the very first organic position and take control of 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).

The secret to included snippet optimization lies in a couple of specific locations: long-tail- and question-like keyword technique, date marked content that comes at the right length and format, and a concise URL structure.

Google has actually always been pretty hazy on any information about winning featured snippets. This was the case when they were initially introduced, making them something companies considered to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the worth and power of highlighted snippets, Brado partnered with Semrush to conduct the most comprehensive research around included snippet optimization to discover how they really work, and what you can do to win them.

Revealing the highlights from a Featured bits research study that evaluated over a million SERPs with highlighted bits present, this post unwraps actionable suggestions on amping up your optimization method to lastly win that Google reward.

General patterns throughout the featured snippet landscape.

With billions of search queries go through the Google search box each day, our research study discovered that around 19 percent of keywords trigger a featured bit. Why does this even matter? Featured bits are known to drive greater CTR-- as another study discovered, they are accountable for over 35 percent of all clicks.

Additional proving the enormous power of highlighted snippets, our research study revealed that they take up over 50 percent of the SERP's realty on mobile screens.

Combine this with our findings that 99 percent of the time featured snippets take control of the very first natural position, which they remain in the majority of cases set off by long-tail keywords (indicating particular user intent), and you'll get the factor behind incredibly high CTR numbers.

Are some markets more likely to trigger highlighted snippets?

In the research study, we specified industries by keyword categories, discovering that, undoubtedly, featured bit volume is inconsistent across various sections.

The leading industry, seeing a featured bit in 62 percent of all cases, is Travel and Computer & Electronics, followed by Arts & Entertainment (59 percent), and Science (54 percent), while Real Estate keywords drag all the rest with just 11 percent of keywords triggering an included bit.

included snippet optimization insights on keyword categories that set off.

On a domain level, the market breakdown varies somewhat, with Health and News websites having equivalent featured bit volumes.

You can discover the full market breakdown within the study.

Featured bits are everything about makes, not wins.

Just hoping your content will win you an included bit isn't enough-- as our study revealed, it's all about hard-earned material optimization results.

1. Optimize for long-tail keywords and questions.

When it comes to optimization and keywords, use 'the more the better' logic.

Our study discovered that 55.5 percent of highlighted bits were activated by 10-word keywords, while single-word ones only appeared 4.3 percent of the time.

Something even much better than long-tails is questions. 29 percent of keywords activating a featured snippet begin with question words-- "why" (78 percent), "can" (72 percent), "do" (67 percent), and in the least cases, "where" (19 percent).

included bit optimization insights on concern keywords that trigger.

2. Use the right content length and format.

The SERPs we examined included 4 types of featured bit: paragraphs, lists, tables, and videos:.

70 percent of the outcomes showed paragraphs, with approximately 42 words and 249 characters.

Lists came in as the second-most-frequent featured bit (19 percent), with approximately 6 item counts and 44 words.

Tables (6 percent) normally featured five rows and two columns.

Videos, whose typical period stood at 6:39 mins, appeared in just 4.6 percent of all cases.

Of course, don't blindly follow this data as the golden rule, rather see it as a great beginning point for featured-snippet-minded material optimization.

Plus, bear in mind that content quality always dominates quantity, so if you have a high-performing piece that includes a 10-row table, Google will just suffice down, revealing the blue "More rows" link, which can even boost your CTR.

3. Don't overcomplicate your URL structure.

As it turns out, URL length matters in Google's option of a website that is worthy of a featured snippet. Try to adhere to cool website architecture, with 1-3 subfolders per URL, and you'll be more likely to win.

Simply for referral, here is an example of a URL with 3 subfolders:.

xyz.com/subfolder1/subfolder2/subfolder3.

4. Make frequent content updates.

In the "to add or not to include a post date" dilemma, based on our featured snippet analysis, we 'd recommend that you release date-marked content.

The majority of Google's featured snippets include an article date, with the following Learn here breakdown: 47 percent of list-type highlighted snippets originate from date-marked content, paragraphs-- 44 percent, videos-- 20 percent, and tables-- 19 percent of the time.

While fresh-out-of-the-oven content can be preferred by Google, 70 percent of all content making it into the featured snippet was anywhere from two to three years of ages (2018, 2019, 2020), suggesting once again that content quality matters more than recency, so you shouldn't worry that putting a date on it will work versus you.

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Pub: 23 Mar 2024 15:58 UTC

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