Link building is the procedure of getting other websites to link to pages on your website to help them rank greater in Google search results page.

In general, you can boil most "white hat" link building methods down to two simple steps:

Produce something notable (and therefore worthy of a link);.

Program it to individuals who own sites (and hence can link to it).

Why is link structure crucial?

Links are one of the three significant ranking factors in Google. So if you desire your website's pages to rank high in search, you will almost certainly require links.

Google (and other search engines) look at links from other websites as "votes." These votes help them determine which page on a offered subject (out of thousands of similar ones) should have to be ranking at the really top of the search results page.

As a basic rule, pages with more backlinks tend to rank greater in search results. This has been studied at scale by lots of SEO business and the connection in between the number of websites linking to a page and it's ranking position in Google has actually constantly turned out positive.

According to our research study, pages with more websites connecting to them tend to get more search traffic.

So links are essential, that's a provided.

Why is it so important to be constructing them?

I indicate, websites tend to naturally connect to each other, best? You're simply a few paragraphs into this guide and you've already seen me linking to 2 various pages.

Well, in an perfect world, the most important page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages will not get as numerous links and will rank lower.

But we're not residing in this perfect world. And there are 2 main reasons that the pages with the most links might not necessarily be the best ones:.

1. The Vicious Circle of SEO.

Think how I selected the 2 pages that I have actually connected to above. I did a fast Google search for the thing that I desired to referral, opened a couple of the top-level pages to validate that they say what I require them to state, and linked to the one that seemed like the finest fit.

Which's how the two top-level pages got themselves a new link, which even more protected their high rankings in Google.

We call it "The Vicious Circle of SEO." And we really did a research study to prove that it's a real thing.

The minute it's published, your awesome page is instantly at a massive disadvantage versus those ranking at the top of Google for the very same subject. And if you wish to get into this vicious circle, you need to be proactive about obtaining backlinks to it.

Let's state your page has gotten lots of links naturally (no link structure included) and now ranks # 1 in Google for it's topic.

Well, think what? Another person's page utilized to rank # 1 before you came along. And its owner is likely wanting to gain back that top spot by seo agency building some quality links to their page.

It's the same story with the owner of the page in position # 3, which used to be in position # 2. They're not delighted about it and they are likely to begin developing links to repair that.

And while your page might in fact be ten times better than their pages (which is why it got many natural links in the first place), your rivals can still outrank you if they are experienced enough at constructing links.

You can either not do anything and lament that the world is unfair or stand up and fight back.

From this introductory chapter it might seem that in order to rank # 1 in Google, all you need to do is construct more backlinks than the pages that are presently ranking there.

And while that is true to a specific degree, in reality things are a bit more nuanced than that.

Besides all links not being equal (we'll talk more about it in Chapter 3), online search engine factor in many other variables when ranking pages. And the mix of these variables may really depend upon the kind of search query that you wish to rank for.

So if you construct great deals of links to your page and it still ranks poorly, don't blame this guide for misleading you. Check out other ranking aspects that might prevent you from ranking well.

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Pub: 18 Feb 2024 15:15 UTC
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