UNDERSTAND HOW TO Capture New Business FOR THE Award Shop


If you've been in business long enough, you understand gaining new business is essential to the growth of one's company. In a few industry's new blood is the lifeblood of the business enterprise and without it, you die. If you need to achieve your full potential in your venture, you then will need to have ongoing marketing strategies which will grow your business every year.

A large number of Award Shop owners desire to develop corporate business and gain them as a regular account. After all, who wouldn't want a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can increase your business and will also be used to secure other accounts as well.

Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop an account together with your local McDonald's. You might or may not know the dog owner, manager or anyone employed there on a personal basis at this time. However, once you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an impressive item. Not really a simple business card together with your contact info, provide them with something that may cause them to keep in mind you.

Here's the idea... A lot of people enjoy receiving something that has been personalized for them, something with their name onto it. You as an engraver have all sorts of items you can engrave and present to the manager as gift, introducing your organization. Another impressive look is to have their company logo or corporate insignia engraved on the piece as well. I suggest creating a "sample" of what you would prefer to do for them monthly and plant the theory for them to present a worker of the Month award.

Present the owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved onto it, along with wording that best describes the appreciation award. If you do not currently have their logo on file, you can obtain it quite easily by searching the web for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo onto it. Plan to leave these items behind as a free of charge sample, demonstrating your products and services.

Another nifty move to make is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it will cause the engraved logo to stick out more on the brass plate.

Having an Employee of the Month award is great for showing appreciation to workers who do their job well. Mike's Trophies will create a continuing month-to-month award program that will enable you to showcase many other products available for you for them. Consider it, if you are the one doing their awards and then they want a banner for a particular promotion, they will call you. It's your organization that is on the forefront of their mind, due to them calling or seeing you each month for their Employee of the Month awards. Including getting additional nametags made for new employees that are hired every week, month or quarter.

Establishing this sort of account will enable you to generate more accounts exactly like it. Imagine going to other establishments with the same idea and adding the fact that you already do it for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.

Using these type of ideas to "get your foot in the door" will capture new business for your award shop and continue steadily to grow your business.

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Pub: 14 Feb 2024 01:41 UTC

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