Google Ranking Factors Improving Rank on the SERP

But there are a couple more points that are worth mentioning. fiver seo can try to slightly increase the font for super-important links or terms. If your target audience skews older, you might opt for slightly larger font sizes to ensure optimal readability. Showcase positive testimonials, reviews, and case studies to build social proof and demonstrate the value you provide. As for homepage trust, Google decides how to value a link based on how much they trust the homepage. Don’t hesitate to add all sorts of elements that will encourage users  to switch between different pages of your site.
Just remember, when it comes to real SEO, there’s no such thing as a silver bullet. The most important note to keep in mind is that climbing the search results pages takes time. If you optimize your website for several ranking factors today, it’s not going to magically appear in the number one spot tomorrow. We provide premium quality, hasslefree link building services to agencies, marketers, and SEOs all over the world. Join us to get quality links, higher rankings and better traffic for your business. And while specific Google ranking factors may change, as long as you focus on the above points, you’ll likely continue to see ranking success.
That matters because the better you can tailor your content to what search engines want, the better you’ll be able to connect with relevant audience members online. The total number of div tags used as a percentage of overall body text is also a separate ranking factor tied here. This is similar to the above, but it consolidates 100 factors. Many of the rank factors on this list are similar to other factors.

👉 Verdict: Content is Incredibly Important


Users expect a pain-free browsing experience, which is why page speed is an important ranking factor. If your pages take too long to load, your bounce rate will increase and your ranking will decrease. You can check yours with GTmetrix or Google PageSpeed Insights. It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content.

Domain Factors

However, this shouldn’t discourage you as it’s definitely not impossible to rank even if you are a brand new site. Yet, the fact remains that if you have an older site, you have an advantage. There’s always the ongoing debate of whether the length of the content matters. Based on various surveys and results, however, longer content tends to perform better in SEO content marketing strategy, and content over 2,000 words get more top ten spots in the SERP. You can monitor your page speed with Google’s PageSpeed Insights, and improve your site based on the suggestions provided. In researching this article, the author spoke directly to Pedro Dias (former Google employee), Ammon Johns (SEO Pioneer), and Dan Taylor (Russian search engine and technical SEO expert).

Physical proximity to the searcher

However, SEOs still believe that there is one but don’t know how to avoid it whatsoever. Craft a transparent and informative "About Us" section that tells your website's story, introduces your team, and highlights your expertise. This builds trust with users and establishes your website as a credible source.
For example, we made such and the number of pageview per session increased. Track the performance of your content and experiment with different content lengths to see what resonates best with your target audience. Plus, Google perceives thin content (content of little or no value—usually a short read) as a black hat practice.
One negative SEO ranking factor to be aware of is duplicate content. And if you have similar content, tell Google which one should be ranked as most authoritative using canonical URLs. Though Google has penalized exact-match domains (those where the target keyword is in the URL), that penalty is generally for spammy sites with thin content. When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide. And to speed up indexing of new and updated content, you can start by creating a sitemap in WordPress.

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Pub: 23 Aug 2024 07:51 UTC
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