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However, there are also several important differences that marketers should keep in mind when optimizing for Bing. First, Bing is generally more open about its search algorithms than Google is. This has enabled Bing to develop enhanced functionalities, smarter recommendations, and an improved user experience, all of which have been contributing to an increase in user engagement and site visits.
Bing rank checker tools help you to see how your site is performing on the Bing search engine, which saw a record 1.2 billion visits in May 2022. TrackRight aggregates your Bing ranking data to gain insight into how to improve your business’s visibility through search engine optimization (SEO). Whatever the case, you want to be set up for success on every available search engine. Those candidate sets / rich elements (video boxes, image boxes, recipes, knowledge cards, people also ask, etc.) get a place on the SERP if they can bring more value to the user than the incumbent blue links.
So, click-through rate doesn’t affect rankings in the ‘traditional’ sense that we have tended to understand it. My guess is that ads are given a lower bar to hit in the bidding than the other candidate sets and that they have a lower likely-hood of falling victim of the culling. The Whole Page algorithm’s role is to produce the best product possible from the available parts proposed by the candidate sets.

Webmaster API (Old Version)


This makes Bing ads a powerful tool for B2B marketers looking to reach professionals and decision-makers within specific industries. Simply navigate to Position Tracking and set Bing as your search engine when configuring your campaign. The tool generates countless keyword suggestions based on your seed term and includes useful keyword metrics like Intent, Total Volume, and Average Difficulty. Of course, integrating keywords should never come at the expense of readability.

Content

That said, it’s vital that the Whole Page Algorithm maintains the right balance. If Bing allows ads to dominate and damage the user experience, that ruins the product and puts the survival of the search engine in danger. The blue links are the foundation upon which everything else is built and the standard to which every candidate / rich element is compared. For me, that is the one single most stunning insight since Gary Illyes told me about how ranking rich elements (a.k.a., SERP features) works. Our cutting-edge tools and services enable businesses to create user-friendly web environments.
Though Bing is generally overshadowed by Google in the search engine arena, the place it holds in the online landscape should not be underestimated by webmasters and SEOs alike. With a unique algorithm and its own set of keyword ranking factors, Bing continues to demonstrate its prowess as one of the major search engines available. One of the biggest differences between these two search engines is the use of social media and social sharing as a signal for rankings. Google denies that social signals play a role in its rankings, but Bing has confirmed that sharing is an important SEO ranking factor based on influence. Content that is popular and shared frequently on social media may rank better on Bing because its algorithm is designed to acknowledge social signals. Social platforms and educational domains are among the top two distinguishing off-page ranking factors that separate Bing and Google.

The Whole page team is a phenomenally important concept and a key discovery. The idea that either of these companies will go for short term money-grabbing at the expense of long term doesn’t make business sense. But when seen from a macro viewpoint, I would tend to be less-than-overly-critical and suggest that their long-term survival depends on the algorithms creating a reasonable balance. If the most relevant ad brings value to the user, then it has a “right” to some space on that SERP. Part 3 of this series is the interview with Ali Alvi who leads the Q&A team. Below is the first interview in a series of five I did with team leads at Bing.
As of Seo of 2022, more than 62 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. In China, Baidu was the most used search engine as of December 2021, with nearly 86 percent of internet users in the country accessing it. Backlinks are crucial for Bing SEO, especially high-quality and relevant ones from authoritative sites. A few high-quality backlinks can have a more significant impact than numerous low-quality ones. Given the rise of mobile users, ensure your website is mobile-friendly and provides a seamless experience across devices. Bing sometimes prefers Flash content (as opposed to not supporting it altogether) and emphasizes local-specific search results.
However, as Bing continues to update their dashboard, these old features may return. They can recognize bar codes, pull text from images, and serve up visually similar images. Bing offers five search APIs, ranging from the basic web search functionality to video search capabilities.

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Pub: 18 Aug 2024 09:52 UTC
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